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Full info forVIP

Application ID 1-1140-53549
Status IE Pass
Prioritization Number 213
TLD (#13) VIP
IDN Translation (#14b) --
Applicant (#1) Charleston Road Registry Inc.
Website (#5)
Application Type
Type Standard
Contested yes
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A all-encompassing
Trademark Class B
Trademark Class C
Industry Keyword society
Remark The proposed gTLD will provide the marketplace with direct association to the term `vip`.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted no
Restrictions
Backend Provider Google Inc.
Registry Website
Keyword
Keyword yes
English Meaning --
Appeal Ranking 3
Appeal Remark short, broad and generic. Potential if marketed well.
English yes
Spanish yes
Portuguese yes
French yes
Italian yes
German yes
Dutch yes
Swedish yes
Danish yes
Mandarin yes
Russian yes
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Charleston Road Registry Inc.
Website (#5)
Applicant Address (#2) 1600 Amphitheatre Parkway
Mountain View California 94043
United States [US]
Applicant Phone (#3) 16502530000
Applicant Fax (#4) 1 650 253 0001
Legal Form (#8) Corporation
Exchange Symbol (#9a)
Parent Company (#9b) Google Inc.
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Sarah Falvey
Title (#6) Senior Policy Analyst
e-mail (#6) tas-contact5@google.com
Secondary Contact
Name (#7) Chris Iannuccilli
Title (#7) Director of Marketing
e-mail (#7) chrisiann@google.com
Mission / Purpose (#18a)
18.a. Mission⁄Purpose of the Proposed gTLD

Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.

In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.

The proposed gTLD will provide the marketplace with direct association to the term, ʺvip,ʺ an acronym for the phrase ʺvery important personʺ and defined by Merriam-Webster as ʺa person of great influence or prestigeʺ or ʺa high official with special privileges.ʺ The term ʺVIPʺ is often meant to connote an individual with particular status to an organization or enterprise. The mission of this gTLD, .vip, is to provide a dedicated domain space in which registrants can enact second-level domains that position content as specifically for ʺVIPʺ users. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes from enterprises, small businesses, groups or individuals seeking to associate with the term ʺvip.ʺ Charleston Road Registry expects the proposed gTLD will be of particular value to entities that offer rewards and loyalty programs, such as airlines, banks and stores. Americans hold over 2 billion loyalty program memberships, and the average U.S. household participates in more than 18 programs [Source: http:⁄⁄colloquy.com⁄files⁄2011-COLLOQUY-Census-Talk-White-Paper.pdf].

The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

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