Full info forTOP
| Application ID | 1-1935-70970 |
| Status | IE Pass |
| Prioritization Number | 907 |
| TLD (#13) | TOP |
| IDN Translation (#14b) | -- |
| Applicant (#1) | Jiangsu Bangning Science & Technology Co.,Ltd. |
| Website (#5) | http://www.55hl.com |
| Application Type | |
| Type | Standard |
| Contested | no |
| Contested Numbers | 1 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | class 41 (education, entertainment, sporting, cultural) |
| Trademark Class B | class 35 (advertising, business admin, consultancy) |
| Trademark Class C | |
| Industry Keyword | generic |
| Remark | To the Chinese user, “top” with its literal meaning is synonymous to the Chinese characters “排行榜” (which means “ranking” in English). It is used commonly in daily conversations when discussing about ranking of things like industries, entertainment and cities etc. The average Chinese user has a craze for rankings and competitions and one can almost find a reason to compete and rank for any type of thing or phenomenon. Each quarter or year, various rankings will be released to commemorate the best players in various industry sectors. |
| Availability Data | |
| Sunrise Period: | from2014-10-15 to2014-11-15 |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | yes |
| Restrictions | As such, the initial target audience will be the top 100 players of each industry in China (…) who is listed on the official ranking list of the industry or who is the producer or publisher of a ranking list |
| Backend Provider | KNET |
| Registry Website | |
| Keyword | |
| Keyword | yes |
| English Meaning | -- |
| Appeal Ranking | 0 |
| Appeal Remark | Reserved for company and affiliate use only. |
| English | yes |
| Spanish | no |
| Portuguese | no |
| French | no |
| Italian | no |
| German | yes |
| Dutch | no |
| Swedish | no |
| Danish | yes |
| Mandarin | no |
| Russian | no |
| Location | |
| Region | Asia Pacific |
| Country | China |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | Jiangsu Bangning Science & Technology Co.,Ltd. |
| Website (#5) | http://www.55hl.com |
| Applicant Address (#2) | 10th Floor, Building A of Yuhua Software Park, 106 Software Avenue, Yuhuatai District, Nanjing Nanjing Jiangsu 210012 China [CN] |
| Applicant Phone (#3) | +8602586883420 |
| Applicant Fax (#4) | +8602586883476 |
| Legal Form (#8) | Limited Corporation |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Yanchun Song |
| Title (#6) | Vice General Manager |
| e-mail (#6) | newgtld@55hl.com |
| Secondary Contact | |
| Name (#7) | Ms. Lichun Huang |
| Title (#7) | Supervisor |
| e-mail (#7) | kf@55hl.com |
| Mission / Purpose (#18a) | |
| Describe the mission⁄purpose of your proposed gTLD The information gathered in response to Question 18 is intended to inform the postlaunch review of the New gTLD Program, from the perspective of assessing the relative costs and benefits achieved in the expanded gTLD space. For the application to be considered complete, answers to this section must be fulsome and sufficiently quantitative and detailed to inform future study on plans vs. results. The New gTLD Program will be reviewed, as specified in section 9.3 of the Affirmation of Commitments. This will include consideration of the extent to which the introduction or expansion of gTLDs has promoted competition, consumer trust and consumer choice, as well as effectiveness of (a) the application and evaluation process, and (b) safeguards put in place to mitigate issues involved in the introduction or expansion. The information gathered in this section will be one source of input to help inform this review. This information is not used as part of the evaluation or scoring of the application, except to the extent that the information may overlap with questions or evaluation areas that are scored. An applicant wishing to designate this application as community-based should ensure that these responses are consistent with its responses for question 20 below. Jiangsu Bang Ning Technology Co., Ltd (“the Applicant”) was founded in 2008 with the mission of providing high technology Internet solutions and value added services for the governments, companies and individual customers. Currently, it is at the forefront of data storage and product development with respect to the Cloud services. By the end of 2011, its cloud data storage technology quality is ranged number 1 in the Eastern China district, number 4 in China and has progressively expanded internationally. As of 2010, the Applicant’s revenue is RMB 10,260,592 on 22% gross margin. The Applicant has about 10 patents granted and has 20 patent pending expected to be granted in the next 2 years. Registrar service is one of the Applicant’s core business, with it operating the website www.bizxun.com and www.55hl.com. The Applicant obtained ICANN accreditation, and received award from CNNIC as the Golden Registrar. The Applicant is applying for the top level domain name “.top”. For ease of reading, “top” will be referred to as “STRING” in the remaining part of this application. The vision for “.STRING” is to be connected namespace for all companies and individuals that want to attract and serve selective groups of the Chinese internet population and help promote innovation, participation and collaboration among them. . To the Chinese user, “top” with its literal meaning is synonymous to the Chinese characters “排行榜” (which means “ranking” in English). It is used commonly in daily conversations when discussing about ranking of things like industries, entertainment and cities etc. The average Chinese user has a craze for rankings and competitions and one can almost find a reason to compete and rank for any type of thing or phenomenon. Each quarter or year, various rankings will be released to commemorate the best players in various industry sectors. For example, Baidu, the most popular search engine in China, via the link http:⁄⁄top.baidu.com , displays the various rankings that it tracks. In total, there are about 90+ different categories. Sina online, the most popular online portal in China also uses a similar named link http:⁄⁄top.sina.com.cn to rank online games. Tudou.com, one of the leading online video sharing website, ranks it most popular videos via the link http:⁄⁄www.tudou.com⁄top. “.STRING” objective is to make it easier for the Chinese Internet population to access and use the Internet to brand themselves and be associated with a premium domain name, Using the proposed “.STRING”, registrants would be privileged to using a “.TOP” domain name for the purpose of promotion and outreach. Another objective for “.STRING” is to add variety to the current available offering of TLDs. “.STRING” is meant to serve the Chinese Internet population as just how “.com” is serving the English Internet population. Having a specific target audience in mind also helps individuals, companies and organizations that want to service this group to better able tailor their services and products. Even returns on marketing will be higher due to the presence of such a useful “.STRING” gTLD. On a global scale, the introduction of “.STRING” gTLD allows any Chinese Internet user (not just limited to China) to have an online identity that he⁄she can be more familiar and can associate with. It also helps to promote Chinese culture to the rest of the non-Chinese Internet population. “.STRING” is meant to target a niche market, with a value proposition similar to those smaller TLDs, branding with high price. As the average Chinese user has a craze for rankings, it is naturally to expect these users to also crave for the opportunity to brand themselves with “.STRING”, either individually or as a company decision. As such, the initial target audience will be the top 100 players of each industry in China, as these players can realize the value proposition of “.STRING”. The Applicant’s conservative expectation for a high price “.STRING” for the first three years is that, it will initially reach about 4,900 in the 1st year, and grow to 7,420 and 9,800 in the 2nd and 3rd year respectively. The projection is based on a conservative estimate taking the following into consideration: * the total number of domain names registered in China across all TLDs * the proportion of the total number of domain names registered in China that are in Chinese * ICANN new gTLD study (ICANN benchmarking of registry operations, Feb. 2010) * the pricing point for “.STRING” and how the China market would react based on the team’s experience in China * the initial growth of existing gTLDs in China The pricing for “.STRING” is intentionally set at higher price point to other generic TLDs as the Applicant envisions “.STRING” to be widely adopted as the generic TLD of choice for a selective group of the Chinese Internet community. The Applicant will have Sunrise process prior to opening the general registration to ensure that the relevant rights owners have their first rights to their names. Landrush period will also introduced to cater for the ardent aspirant registrants. The Applicant will also adopt the Trademark Clearing House to reduce cybersquatting and other intellectual property rights infringements. Furthermore, the Applicant will have additional protection for geographic names. Details of these protections are described in the answer to Question 22, 28 and 29. |
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