| Application ID |
1-1678-63859 |
| Status |
IE Pass |
| Prioritization Number |
1788 |
| TLD (#13) |
TECH |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
yes |
| Contested Numbers |
1 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 7 (machines & engineering) |
| Trademark Class B |
class 42 (tech services, dev HW, SW) |
| Trademark Class C |
|
| Industry Keyword |
machinery & engineering |
| Remark |
The proposed gTLD will provide the marketplace with direct association with the term, tech, a common abbreviation for technology. |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
no |
| Restrictions |
|
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
-- |
| Appeal Ranking |
4 |
| Appeal Remark |
Broad, generic and easily identifiable |
| English |
yes |
| Spanish |
no |
| Portuguese |
no |
| French |
no |
| Italian |
yes |
| German |
yes |
| Dutch |
no |
| Swedish |
no |
| Danish |
no |
| Mandarin |
no |
| Russian |
no |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Ms. Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact8@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The proposed gTLD will provide the marketplace with direct association with the term, ʺtech,ʺ a common abbreviation for ʺtechnology.ʺ Technology is defined by Merriam-Webster as ʺa manner of accomplishing a task especially using technical processes, methods, or knowledge.ʺ The mission of this gTLD, .tech, is to provide a dedicated domain space in which registrants can enact second-level domains that offer content related to technology and introduce new technologies. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, in particular technology companies, as well as other innovators who may develop technology compatible with existing devices. This assertion is supported by industry data: research firm Gfk and the Consumer Electronics Association report consumer electronics is a $1 trillion global business [Source: http:⁄⁄www.huffingtonpost.ca⁄2012⁄01⁄08⁄electronic-sales-2012_n_1192958.html]; NDP reports consumer electronics is $144 billion industry in the U.S. [Source: https:⁄⁄www.npd.com⁄wps⁄portal⁄npd⁄us⁄news⁄pressreleases⁄pr_120213]. In addition, 46% of all U.S. adults own a smartphone [Source: http:⁄⁄pewInternet.org⁄Reports⁄2012⁄Smartphone-Update-2012.aspx] and the worldwide installed base of PCs was 1.4 trillion in 2010 [Source: http:⁄⁄www.gartner.com⁄id=1602818].
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives. |