Full info forSYDNEY
| Application ID | 1-1917-99809 |
| Status | Delegated |
| Prioritization Number | 1352 |
| TLD (#13) | SYDNEY |
| IDN Translation (#14b) | -- |
| Applicant (#1) | State of New South Wales, Department of Premier and Cabinet |
| Website (#5) | http://www.dpc.nsw.gov.au |
| Application Type | |
| Type | Geographic |
| Contested | no |
| Contested Numbers | 1 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | geographical indications |
| Trademark Class B | |
| Trademark Class C | |
| Industry Keyword | geo |
| Remark | City in Australia. The .sydney gTLD will create a new generation gTLD serving the interests of residents of Sydney and the State of New South Wales (NSW) and internet users in general looking for products, services and information relating to Sydney, NSW, Australia. |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | yes |
| Restrictions | only be available to businesses registered in NSW, visitor economy service providers registered with the NSW Government, local government, community groups and residents with a NSW, Australia address |
| Backend Provider | ARI Registry Services |
| Registry Website | |
| Keyword | |
| Keyword | no |
| English Meaning | -- |
| Appeal Ranking | 4 |
| Appeal Remark | Geo - Identifiable for businesses and individuals |
| English | not applicable |
| Spanish | not applicable |
| Portuguese | not applicable |
| French | not applicable |
| Italian | not applicable |
| German | not applicable |
| Dutch | not applicable |
| Swedish | not applicable |
| Danish | not applicable |
| Mandarin | not applicable |
| Russian | not applicable |
| Location | |
| Region | Asia Pacific |
| Country | Australia |
| Community (#19) | -- |
| Geographic (#21a) | Yes |
| Geographic Category | City |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | State of New South Wales, Department of Premier and Cabinet |
| Website (#5) | http://www.dpc.nsw.gov.au |
| Applicant Address (#2) | 1 Farrer Place Sydney New South Wales 2000 Australia [AU] |
| Applicant Phone (#3) | +61 2 9228 5255 |
| Applicant Fax (#4) | +61 2 9228 4757 |
| Legal Form (#8) | State Government of NSW |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Alun Probert |
| Title (#6) | Director, Strategic Communications, Department of Premier and Cabinet |
| e-mail (#6) | Alun.probert@dpc.nsw.gov.au |
| Secondary Contact | |
| Name (#7) | Mr. Anthony James Lean |
| Title (#7) | Deputy Director-General, Policy and Executive Services, Department of Finance and Services |
| e-mail (#7) | Anthony.lean@services.nsw.gov.au |
| Mission / Purpose (#18a) | |
| The mission and purpose of the new .sydney gTLD is to promote the city of Sydney, including its residents, culture, events, commerce, institutions and landmarks by creating a dedicated, authoritative online space that extends and strengthens in the online environment the City of Sydney pride and brand. The .sydney gTLD will create a new generation gTLD serving the interests of residents of Sydney and the State of New South Wales (NSW) and internet users in general looking for products, services and information relating to Sydney, NSW, Australia. The .sydney gTLD will be a domain space specifically dedicated to information with a direct relevance and connection to the city of Sydney. It will provide a unique internet space that supports businesses, residents, community groups, local and state government bodies and the visitor economy in NSW. The .sydney gTLD will offer these potential registrants innovative marketing opportunities and a new channel of communication focused on their local area. Internet users will also benefit from the .sydney gTLD through increased quantity of reliable and customer-focused, locality-specific content. As the applicant for the .sydney gTLD, the State Government of NSW, through its Department of Premier and Cabinet (DPC), aims to invest in the future of Sydney by promoting Sydney as a great place to live, work, invest, visit and learn, leveraging pride of place and the strength of the Sydney brand. This application for the .sydney gTLD by the DPC has the full support of the Government of NSW and City of Sydney government. Sydney is the most populous city in Australia and the capital of Australia’s most populous state, New South Wales. The greater metropolitan area of Sydney’s 38 Local Government Areas (LGAs), including the City of Sydney, has over 4.5 million inhabitants. In 2010, Sydney was ranked 7th in Asia and 28th globally for economic innovation in the ‘Innovation Cities Top 100 Index’ by Innovation Agency 2thinknow (www.innovation-cities.com⁄innovation-cities-top-100-index-top-cities⁄). Sydney was also ranked 11th in Mercer Human Resource Consulting’s 2011 Worldwide Quality of Living Survey (www.mercer.com⁄press-releases⁄quality-of-living-report-2011#Asia-Pac). The registration of second level domain names within the .sydney domain space will only be available to businesses registered in NSW, visitor economy service providers registered with the NSW Government, local government, community groups and residents with a NSW, Australia address. These criteria for registration are imposed to ensure that the .sydney gTLD presents reliable and trustworthy information relevant to activities, businesses, community groups, organisations and government bodies with a connection to Sydney. The .sydney gTLD will be an online space where eligible registrants are required to use domain names in a manner that is not illegitimate or inconsistent with the mission and purpose of the .sydney gTLD. The .sydney gTLD is intended to encourage business viability and growth by providing a dedicated and targeted online geo-distinctive presence and innovative marketing opportunities. This will benefit internet users and promote competition in the marketplace. The internet has created a means for global communication and interaction, allowing for greater levels of information exchange, as well as facilitating efficient business transactions. Information about Sydney is widely available on the internet, allowing internet users worldwide to easily access online information regarding work, life, entertainment or tourism in Sydney. A dedicated .sydney gTLD will, however, provide a clearly labelled and relevant resource for internet users, including visitors to Sydney and NSW, bringing together and giving easier access to information about events, businesses, communities, government bodies, landmarks, and organisations in or related to Sydney. The .sydney gTLD will meet the need for a specific online space to target NSW residents and businesses and will enhance the strength, pride and value of the Sydney brand. The number of registrations in the .sydney TLD by the end of year three is projected to be 36,122 domain names. The mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. DPC is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes: – consumer trust: the .sydney gTLD registry will operate as a registry where only visitor economy service providers registered with the State Government of NSW, local government bodies and NSW resident individuals, businesses and community groups will be able to register domain names, as set out in the .sydney registration policy. All domain names will be registered at the second level. Consumers will be able to have greater confidence in the information provided under the .sydney gTLD knowing that the information is provided by businesses, government bodies or NSW residents or groups that meet the eligibility criteria. As domain names within .sydney will be subject to registration standards, policies and procedures, the incidence of abuse and cybersquatting (through adequate protection of trademark holders) will be significantly lower than in open TLD spaces; – competition: the .sydney gTLD will contribute to the initiatives of competition and consumer choice through its operation focused on promoting consumer trust and convenience as well as providing an alternative domain name space to registrations in other TLDs. The .sydney gTLD will provide more choice for registrants to clearly distinguish themselves in the online environment by demonstrating their direct connection to Sydney, the capital of NSW, Australia. Increased trust in the .sydney gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and – consumer choice: the proposed new gTLD will enable user-driven improvements promoting the Sydney brand, with second level domains to be registered only by eligible registrants. This will allow consumers more choice and options to register domain names. It will also enable more and easier interaction with local government bodies, community groups, businesses and organisations, as well as encourage competition between these potential registrant groups to best interact with such consumers. The .sydney gTLD will operate a registration policy to have effective and well-balanced oversight over registration and use of the domain names, which will also contribute towards general service innovations on the internet. In its endeavour to promote and expand the .sydney gTLD, as well as maintain consumer trust and the stability of the internet, DPC will comply with all operational, technical and policy requirements. DPC will keep ICANN reasonably informed of any material developments relating to .sydney gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement. DPC does not initially intend to utilise Internationalized Domain Names (IDNs). However, as the use of the .sydney gTLD evolves, it is anticipated that DPC may decide to utilise IDNs within the .sydney domain space to allow internet users to engage with .sydney in their native language and via their local website, creating a more positive user experience and encouraging diversity. In accordance with Specification 5 of the Registry Agreement, and as specified in the response to Question 22, geographic names will not be available for registration without prior agreement from the relevant government or review and approval by the GAC. |
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