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Full info forSURF

Application ID 1-1110-69902
Status IE Pass
Prioritization Number 1711
TLD (#13) SURF
IDN Translation (#14b) --
Applicant (#1) Top Level Domain Holdings Limited
Website (#5) http://www.tldh.org
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A class 28 (games, sporting articles)
Trademark Class B class 41 (education, entertainment, sporting, cultural)
Trademark Class C
Industry Keyword sport
Remark The goal of the .SURF top-level domain is to give surfers of all experience levels a place to share ideas about methods, tips, equipment, and surfing locations. Manufacturers of surfing equipment, competition organizers and teachers will also benefit from the .SURF gTLD.
Availability Data
Sunrise Period: from2014-07-24 to2014-09-10
Landrush Period: fromunknown tounknown
GoLive: 2014-09-25
Registration Policy
Restricted no
Restrictions
Backend Provider Minds + Machines
Registry Website
Keyword
Keyword yes
English Meaning --
Appeal Ranking 2
Appeal Remark Specific market, but unsure if target market is big enough
English yes
Spanish no
Portuguese yes
French yes
Italian no
German yes
Dutch yes
Swedish yes
Danish yes
Mandarin no
Russian no
Location
Region Europe
Country Virgin Islands, British
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Top Level Domain Holdings Limited
Website (#5) http://www.tldh.org
Applicant Address (#2) Craigmuir Chambers Road Town
Tortola VG1110
Virgin Islands, British [VG]
Applicant Phone (#3) +13233005403
Applicant Fax (#4)
Legal Form (#8) Corporation
Exchange Symbol (#9a) London_Stock_Exchange
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Antony Van Couvering
Title (#6) Chief Executive Officer
e-mail (#6) Tas.Minds.Machines.9@gmail.com
Secondary Contact
Name (#7) Elaine Pruis
Title (#7) Vice President
e-mail (#7) Tas.Minds.Machines.@gmail.com
Mission / Purpose (#18a)
Surfing has enthusiastic following among both professional and amateur surfers. The goal of the .SURF top-level domain is to give surfers of all experience levels a place to share ideas about methods, tips, equipment, and surfing locations. Manufacturers of surfing equipment, competition organizers and teachers will also benefit from the .SURF gTLD.

The total surf industry market is an estimated $7.22 billion per year. (Source: http:⁄⁄www.sima.com⁄news-information⁄news-detail⁄id⁄68.aspx)

Surfing Magazine, established in 1964, has nearly 70,000 subscribers, and can be found in 19,000 newsstands and surf shops. According to the magazine, the typical surfer is male (73% of all subscribers) with a median age of 19. The average surfer has a median household yearly income is $69,700, spends an average 150 days per year surfing and has been surfing for 8.9 years. The average amount spent on surfing each year is $2,500. (Source:http:⁄⁄www.grindmedia.com⁄magazines⁄surfing-magazine-circulation-demographics⁄)

According to a report by Surfrider.org, in their study of 4,000 surfers, 90% of surfers were male, the median age was 34, 62% had attended college, and were employed full-time earning $75,000 per year. They owned on average 4 surfboards, made 108 visits to a surfing beach per year, and averaged a $66 expenditure per visit. Using these statistics, the range of economic impact from US surfers per year is between $2 billion and $5 billion. (Source:http:⁄⁄public.surfrider.org⁄files⁄surfrider_report_v13.pdf)

The .SURF top-level domain will offer professional and amateur surfers the opportunity to better connect with one another and create a system of support for their common passion. The .SURF domain will also allow surfing equipment companies the chance to better engage with their customers, helping them to make more informed purchasing decisions while also helping generate the public’s interest in surfing.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

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