Full info forSUCKS
| Application ID | 1-1279-43617 |
| Status | IE Pass |
| Prioritization Number | 614 |
| TLD (#13) | SUCKS |
| IDN Translation (#14b) | -- |
| Applicant (#1) | Top Level Spectrum, Inc. |
| Website (#5) | http://www.toplevelspectrum.com |
| Application Type | |
| Type | Standard |
| Contested | yes |
| Contested Numbers | 2 |
| GAC Early Warning | yes |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | class 41 (education, entertainment, sporting, cultural) |
| Trademark Class B | class 35 (advertising, business admin, consultancy) |
| Trademark Class C | |
| Industry Keyword | generic |
| Remark | self-identifying critics of the registrant’s product or service. The registrant can create a website dedicated to dealing with negative feedback |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | no |
| Restrictions | |
| Backend Provider | CentralNIC |
| Registry Website | |
| Keyword | |
| Keyword | yes |
| English Meaning | -- |
| Appeal Ranking | 2 |
| Appeal Remark | Novelty extension. Plenty of wordplay opportunities. |
| English | yes |
| Spanish | no |
| Portuguese | no |
| French | no |
| Italian | no |
| German | no |
| Dutch | no |
| Swedish | no |
| Danish | no |
| Mandarin | no |
| Russian | no |
| Location | |
| Region | North America |
| Country | United States |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | Top Level Spectrum, Inc. |
| Website (#5) | http://www.toplevelspectrum.com |
| Applicant Address (#2) | 1845 West Mercer Way Mercer Island WA 98040 United States [US] |
| Applicant Phone (#3) | +1 206 8665090 |
| Applicant Fax (#4) | +1 206 8665090 |
| Legal Form (#8) | Corporation |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Jay Westerdal |
| Title (#6) | CEO |
| e-mail (#6) | jay@topspectrum.com |
| Secondary Contact | |
| Name (#7) | Jay Westerdal |
| Title (#7) | CEO |
| e-mail (#7) | jay@toplevelspectrum.com |
| Mission / Purpose (#18a) | |
| Top Level Spectrums’ mission for .sucks is to create a recognizable, viable, and profitable extension to bring together individuals and companies who are passionate about self-identifying critics of the registrant’s product or service. The registrant can create a website dedicated to dealing with negative feedback. It seems fitting, as ICANN opens up an unprecedented and innovative program to expand how we use and identify with the Internet, that use cases like .sucks should be allowed as well. It is better to deal with an angry customer then to let them go rant on third party websites. We are creating the opportunity for brands to control perception of their customers whom are looking to rant and⁄or give negative feedback. Sucks domains are a great way to find consumers that have negative feedback and also win them back and influence them. This feedback can be used to make products and services better and to help the customer better understand the company. By owning what may be perceived as a negative community around a product or service it can help a company better focus their customer support to correct perceptions around a community. We believe this creates a win-win for most companies because a company can control the content on the site and moderate it appropriately. It is our goal to be a financially successful company, solvent throughout our launch and profitable within our first year of operations. We believe this is an eventual reality and that our projections and financial analysis included in this application demonstrate this. We hope to grow at a rate that allows us to continually improve our registry offerings, and increase benefits for both our customers and employees. Our commitments and projections at this time are focused on conservative estimates of our revenue in order to best prepare for a TLD market with the possibility of 100,000+ TLDs in the next decade. We don’t expect the demand for domains under our TLD to be big. Perhaps up to 10,000 registrations by the end of year 3, however we do have investors and a technical team that will stand behind the company if projections are higher than we anticipate. |
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