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Full info forSTORAGE

Application ID 1-1687-62688
Status IE Pass
Prioritization Number 735
TLD (#13) STORAGE
IDN Translation (#14b) --
Applicant (#1) Self Storage Company LLC
Website (#5)
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A class 42 (tech services, dev HW, SW)
Trademark Class B
Trademark Class C
Industry Keyword internet
Remark This gTLD will provide a network of online resources for members of the sector served by the Storage Network, as well the customers that they serve.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions Self Storage LLC will develop and publicly post on its website a charter providing a listing of those individuals and organizations that have a nexus with the self storage industry
Backend Provider Afilias
Registry Website
Keyword
Keyword yes
English Meaning --
Appeal Ranking 2
Appeal Remark Competition from .DATA
English yes
Spanish no
Portuguese no
French no
Italian no
German no
Dutch no
Swedish no
Danish no
Mandarin no
Russian no
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Self Storage Company LLC
Website (#5)
Applicant Address (#2) 2795 E. Cottonwood Parkway
Suite 400
Salt Lake City Utah 84121
United States [US]
Applicant Phone (#3) +01 801 365 4501
Applicant Fax (#4) +01 801 365 4801
Legal Form (#8) Limited Liability Company
Exchange Symbol (#9a)
Parent Company (#9b) Extra Space Management Inc.
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Scott Brady Jensen
Title (#6) Director
e-mail (#6) sjensen@extraspace.com
Secondary Contact
Name (#7) Mr. Kenneth Bron McCall
Title (#7) Sr. Director
e-mail (#7) bmccall@extraspace.com
Mission / Purpose (#18a)
18.1 Mission and Purpose of the .STORAGE gTLD

Self Storage Company LLC (“Self Storage LLC”) has filed this application for the .STORAGE gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for the membership network of businesses, individuals and organization having a meaningful nexus to the self storage sector, ( the “Storage Network”) including but not limited to, self storage companies; companies providing management services to self storage companies, companies owning real estate used or intended to be used for self storage, self storage trade associations, and entities offering products and services aimed primarily at self storage industry.

According to statistics from the Self Storage Association, a thirty-five year non-profit association, which serves as the official trade organization in the US and international self storage industry, the self storage sector has been one of the fastest-growing sectors in the US commercial real estate industry over the last 35 years. According to recent statistic, out of 58,000 self storage facilities located world wide, approximately 46,500 were located in the United States. While the top-5 self storage companies (four of which are publicly traded companies), own and operate some 4,850 self storage facilities, the majority of self storage facilities (over 27,000) are owned and operated by a single entity. The facilities in the US alone account for 2.22 billion square feet of space. These facilities accounted for over $22 billion in revenue and $3 billion in local property taxes. See http:⁄⁄www.selfstorage.org⁄ssa⁄Content⁄NavigationMenu⁄AboutSSA⁄FactSheet⁄default.htm

18.1.2 Proposed Business Model

Self Storage LLC’s current best thinking involves a business model in which generic names (e.g. rental, indoor, boats, cars, etc.) and geographic (city⁄state) domain names would initially be reserved⁄allocated to the registry operator to provide a hierarchical and intuitive framework for consumers to more easily navigate the .STORAGE namespace. This gTLD will provide a network of online resources for members of the sector served by the Storage Network, as well the customers that they serve.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

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