| Application ID |
1-1681-77547 |
| Status |
IE Pass |
| Prioritization Number |
1914 |
| TLD (#13) |
SRL |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
yes |
| Contested Numbers |
1 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 35 (advertising, business admin, consultancy) |
| Trademark Class B |
class 45 (legal, social & personal services) |
| Trademark Class C |
|
| Industry Keyword |
organization |
| Remark |
The purpose is to provide an additional vertical branding opportunity for businesses in the marketplace through direct association with the gTLD, .srl. |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
yes |
| Restrictions |
limited eligibility to legally recognized SRL in the country in which it operates via an established process |
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
SRL = Societ |
| Appeal Ranking |
3 |
| Appeal Remark |
Business type identification |
| English |
no |
| Spanish |
no |
| Portuguese |
no |
| French |
no |
| Italian |
yes |
| German |
no |
| Dutch |
no |
| Swedish |
no |
| Danish |
no |
| Mandarin |
no |
| Russian |
no |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact10@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security, and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services, and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The purpose of the proposed gTLD is to provide an additional vertical branding opportunity for businesses in the marketplace through direct association with the gTLD, ʺ.srl.ʺ ʺSrlʺ is an acronym which roughly translates from Spanish, Italian and Romanian to English as ʺlimited liability corporation,ʺ a legally significant business designation. The mission of the proposed gTLD is to provide a dedicated domain space in which verified srls can enact unique, branded second-level domains. This mission will enhance customer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes the proposed gTLD will have significant value to organizations in countries which utilize the srl designation. In addition, this gTLD will increase competition in the marketplace by providing a viable alternative to .com.
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives. |