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Full info forSINA

Application ID 1-950-30912
Status IE Pass
Prioritization Number 1616
TLD (#13) SINA
IDN Translation (#14b) --
Applicant (#1) Sina Corporation
Website (#5) http://www.sina.com.cn
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 41 (education, entertainment, sporting, cultural)
Trademark Class B class 35 (advertising, business admin, consultancy)
Trademark Class C
Industry Keyword internet
Remark SINA Corporation (NASDAQ ticker: SINA) is an online media company and Mobile Value Added Service (MVAS) provider in the Peopleʹs Republic of China and for the global Chinese communities.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Afilias
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Asia Pacific
Country China
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Sina Corporation
Website (#5) http://www.sina.com.cn
Applicant Address (#2) Floor 20, Ideal Intʹl Plaza, No.58, West Of North Forth Ring Rd., Haidian
Beijing 100080
China [CN]
Applicant Phone (#3) +86 10 58983036
Applicant Fax (#4) +86 10 82607527
Legal Form (#8) Corporation
Exchange Symbol (#9a) NASDAQ
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Ms. Haiyan Gu
Title (#6) Legal Dept. - Deputy Director
e-mail (#6) haiyan@staff.weibo.com
Secondary Contact
Name (#7) Mr. DeJing Kong
Title (#7) CEO
e-mail (#7) newgtld@ename.com
Mission / Purpose (#18a)
The mission and purpose of .SINA Generic Top-Level Domain (gTLD) represents SINA Corporation’s (SINA) continuous and proactive effort on international trademark protection in the Internet domain name system. SINA plans to make every possible attempt to ensure its brand recognition, reputation, and user experience at the Internet Top-Level. Based on further research and findings in domestic and international marketplace, there could be other areas and goals that SINA may identify prior to or upon launching the TLD registry.

SINA Corporation (NASDAQ ticker: SINA) is an online media company and Mobile Value Added Service (MVAS) provider in the Peopleʹs Republic of China and for the global Chinese communities. With a branded network of localized websites targeting Greater China and overseas Chinese, the Company provides services mainly through SINA.com (online news and content), Weibo.com (microblog) and SINA Mobile (MVAS). Through these businesses and properties and other business lines, SINA offers an array of services including region-focused online portals, MVAS, microblog, blog, video and music streaming, photo sharing, online games, email, search, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates the majority of its revenues from online advertising and MVAS offerings and, to a lesser extent, from fee-based services.

As of end of 2011, the aggregated number of daily unique visitors to SINA websites is around 70 millon people, with daily page views of exceeding 2 billion hits. SINA websites are able to reach in average of approximately 400 million Internet users per month. As of March 2012, www.sina.com.cn is one of the top 20 websites in the world, and one of the top 5 websites in China, according to Alexa.com .


SINA Corporation, a Cayman Islands corporation, was founded in March 1999 through the merger of Beijing SINA Information Technology Co. Ltd. and California-based SINANET.com. In April 2000, the Company completed its initial public offering and was listed on the NASDAQ market. With more than 4,000 employees now, SINA is headquartered in Shanghai, China and the principle place of operations is located in Beijing, China. SINA has offices throughout mainland China, Hong Kong, Taiwan and the U.S. Its latest corporation and financial information can be found at http:⁄⁄corp.sina.com.cn⁄eng⁄sina_index_eng.htm

SINA has been often referred as one of the most well-known websites and listed as one of the top 100 brands in China, according to various sources. The following selected trademarks ⁄ word marks has been part of the SINA’s intangible asset and under its management.

Registered Mark | Reg. No. | Class | Country |Date of Reg. | Valid Until
sina 2021218 9 China 2002⁄12⁄7 2012⁄12⁄6
sina 3156861 18 China 2003⁄12⁄21 2013⁄12⁄20
sina 3156863 16 China 2004⁄2⁄14 2014⁄2⁄13
sina 3156860 25 China 2004⁄2⁄21 2014⁄2⁄20
sina 1451972 36 China 2000⁄9⁄28 2020⁄9⁄27
sina 1459961 38 China 2000⁄10⁄14 2020⁄10⁄13
sina 1459660 42 China 2000⁄10⁄14 2020⁄10⁄13
sina 1463676 35 China 2000⁄10⁄21 2020⁄10⁄20
sina 1463343 39 China 2000⁄10⁄21 2020⁄10⁄20
sina 1463556 40 China 2000⁄10⁄21 2020⁄10⁄20
sina 1467473 37 China 2010⁄10⁄28 2020⁄10⁄27
sina 1475406 41 China 2010⁄11⁄14 2020⁄11⁄13
sina 1577925 7 China 2001⁄5⁄28 2021⁄5⁄27
sina 1581955 8 China 2001⁄6⁄7 2021⁄6⁄6
sina 1581608 6 China 2001⁄6⁄7 2021⁄6⁄6
sina 1585624 10 China 2001⁄6⁄14 2021⁄6⁄13
sina 1586091 11 China 2001⁄6⁄14 2021⁄6⁄13
sina 1626532 9 China 2001⁄8⁄28 2021⁄8⁄27

In addition to this ASCII application for the .SINA string, the applicant will also be filling two other gTLD strings, namely “.WEIBO” (USPTO serial #: 85320366 ; # 85264899 ) as well as its the simplified Chinese equivalent, “.微博 (or .xn--9krt00a in punycode)”. .SINA, .WEIBO, and “.微博 (or .xn--9krt00a in punycode)” represent the ultimate brand value and core business competency of SINA. All three applications submitted by SINA are considered to be critically important to SINA’s existing and future businesses.


Initially, .SINA can be only registered (e.g. example.SINA) by SINA itself, therefore SINA is the only eligible registrant. SINA plans to adopt this approach and expects to maintain it for 3 years from the launch of the “.SINA” registry service. Such approach will be regularly evaluated and adjusted if appropriate and necessary. Depending a various internal and external factors, including market demand and user expectation, SINA may consider a phased roll-out approach for a broader commercial marketplace but will do so after the conclusion of the initial 3-year period. This defensive and conservative approach shall meet the purpose of trademark protection, minimize potential technological, marketing and operational risks, and allow ample time for SINA’s management to evaluate best possible and long-term strategy of utilizing .SINA TLD prominently.

SINA is also analyzing the definition of “eligible registrants” and the potential use case options on the type of domain name that is permitted for registration and by whom. To the best of SINA’s knowledge as a registry operator, the eligible registrants may include the following:
-- a subsidiary or branch company
-- an official or frequently-used name of the department or business unit
-- a channel, service, product, event, or campaign
-- a member of Board, Staff, affiliated person, partner or collaborator
-- Other entity, sub-group, or personnel to be further defined

The eligible registrant is authorized to be a user or administrator of a .SINA second level domain. Subject to operational requirement and other business factors, the eligible registrant should be able to register one or multiple .SINA domain names. Specific roles and responsibilities of a registrant will be defined prior to the launch of the .SINA TLD. SINA will ensure that its registrants are provided with clear guidance on registration policy, and the registry services are offered in a safe and trusted environment.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationSINA

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Express your interest for a domain name under the extensionSINA

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

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