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Full info forSAP

Application ID 1-1735-78954
Status IE Pass
Prioritization Number 1643
TLD (#13) SAP
IDN Translation (#14b) --
Applicant (#1) SAP AG
Website (#5) http://www.sap.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 9 (apparatus, software, computer)
Trademark Class B class 42 (tech services, dev HW, SW)
Trademark Class C
Industry Keyword software
Remark SAP is the market leader in enterprise application software. SAP (which stands for Systems, Applications, and Products in Data Processing) has a rich history of innovation and growth as a true industry leader.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Knipp
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Europe
Country Germany
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) SAP AG
Website (#5) http://www.sap.com
Applicant Address (#2) Dietmar-Hopp-Allee 16
Walldorf 69190
Germany [DE]
Applicant Phone (#3) +49 6227 747474
Applicant Fax (#4) +49 6227 757575
Legal Form (#8) Stock Corporation
Exchange Symbol (#9a) Frankfurt_Stock_Exchange
Parent Company (#9b) n⁄a
Joint Venture Partners (#9c) n⁄a
Primary Contact
Name (#6) Elmar Knipp
Title (#6) CEO
e-mail (#6) tas-p-sap@knipp.de
Secondary Contact
Name (#7) Dietmar Knipp
Title (#7) CEO
e-mail (#7) tas-s-sap@knipp.de
Mission / Purpose (#18a)
1. Q 18 (a): Describe the mission⁄purpose of your proposed gTLD.

Headquartered in Walldorf, Germany, SAP is the market leader in enterprise application software. Founded in 1972, SAP (which stands for ʺSystems, Applications, and Products in Data Processingʺ) has a rich history of innovation and growth as a true industry leader. SAP applications and services enable more than 183,000 customers worldwide to operate profitably, adapt continuously, and grow sustainably. With revenue (IFRS) of €12.5 billion for the year 2010, SAP has more than 55,000 employees and sales and development locations in more than 50 countries worldwide.

SAP is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol ʺSAPʺ.

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, on-demand deployments, and mobile devices.

We believe that the power of our people, products, and partners unleashes growth and creates significant new value for our customers, SAP, and, ultimately, entire industries and the economy at large.

Our mission is to help companies of all sizes and industries to run better. Our vision is to help the world run better.


1.1 SAP Active Quality Management


1.1.1 Prestige, Recognition, Acclaim, Respect

Highly successful implementations donʹt just happen – they are the result of proactive engagement from customers during implementation. To mitigate risks, organizations are using the most optimal resources, establishing a strong governance structure, and applying a solid methodology. As a result, companies can become ambitious in achieving high business value in a short period of time and at a low total cost of ownership (TCO).


1.1.2 SAP Commitment to Quality

* At SAP, quality and best practice are at the heart of everything we do. Our software development teams employ recognized practices to ensure the highest quality of design, development testing, and roll out. SAP Education and SAP Consulting services adhere to strict quality standards based on industry best practices. Our ASAP implementation methodology also incorporates clearly defined quality gates and various SAP quality assurance consulting services can decrease risks, reduce TCO, shorten implementation time, and increase business value.
* By learning from each implementation and through customer and partner feedback, SAP continues to improve quality by working more closely with our stakeholders.
* SAP partner programs, through certification of partners and their consultants, enable customers to make informed decisions when selecting implementation partners. Our partner programs and SAP quality assurance services also offer advice to partners about the best way to control program delivery and increase business value to customers.


1.1.3 SAP Quality Principles

* Based on thousands of implementations, SAP has developed a set of quality principles. They guide us, our certified partners, and our customers by highlighting essential factors that enable successful implementation and integration of SAP software into our customersʹ organizations.
* Our quality principles also underpin our sales activities, helping to ensure that we provide our customers with the necessary information to make carefully considered decisions about their solution and implementation options. And when issues do arise, we have documented processes and procedures to make sure the issues are resolved quickly.


2. Our mission in the operation of the .sap gTLD


2.1 Security, trust, and reputation

A brand gTLD will help us protect our trademark and our company’s reputation. Our customers and Internet users in general will be able to rest assured that a website with our brand’s TLD is authentic and secure. This will help strengthen our brand while increasing our customers’ and the Internet Communityʹs loyalty and trust.


2.2 Control over internet presence

As the operator of our own registry, we will be able to establish the requirements and policies for all domain name registrants. We can choose to restrict use of our brand TLD to departments within the company or allow other companies with whom we partner as well as resellers of our products to use our brand gTLD.


2.3 New marketing opportunities

Operating our own brand TLD will provide new opportunities for marketing online. Whenever we launch a new campaign, we can create custom URLs with our brand extension. A brand TLD will allow us to reach new potential customers online, expand our target market, and strengthen relationships with current business partners and build new relationships with potential partners.


2.4 Short, memorable domain names and ease of access

Choosing to operate a gTLD will allow us to create domain names that are short and easy for consumers to remember. With more and more people using their mobile phones to connect to the Internet, accessing content online will be easier. Internet users seeking reliable first-hand information about our products or our company will benefit largely from the possibility to restrict the search space to the contents of .sap domains.


2.5 Competitive advantage

Being one of the first to be applying for a gTLD in this round will allow SAP to be ahead of the competition.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationSAP

Do you want to be kept up to date with the application status for a domain under a new gTLD?

We understand that the roll out of the new gTLD’s is a long process and you may be undecided on the specific domain you wish to pursue. Nonetheless, if you would like to be informed about the progress of a particular new gTLD, and all essential elements (policies, pricing, launch schedules, and registration deadlines), request a follow up and join our watchlist. Alternatively, let us review your business/situation and supply you with a customized solution fitting your individual needs.

File an objection for applicationSAP

eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:

Express your interest for a domain name under the extensionSAP

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

Contact us to know more: