Full info forSALON
| Application ID | 1-1302-58142 |
| Status | IE Pass |
| Prioritization Number | 855 |
| TLD (#13) | SALON |
| IDN Translation (#14b) | -- |
| Applicant (#1) | L'Oréal |
| Website (#5) | http://www.loreal.com |
| Application Type | |
| Type | Standard |
| Contested | yes |
| Contested Numbers | 2 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | class 45 (legal, social & personal services) |
| Trademark Class B | class 3 (cleaning, cosmetics) |
| Trademark Class C | |
| Industry Keyword | beauty |
| Remark | L'Oréal will implement an initial restricted community of L’Oréal certified salons, primarily, but not limited to, SalonCentric salons, which will allow consumers and Internet users to search for salon-specific information as well as serving as a secure repository of goods and services related to salons and beauty products. |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | yes |
| Restrictions | Any registrant would be required to have a prior commercial agreement with L’Oréal |
| Backend Provider | Verisign |
| Registry Website | |
| Keyword | |
| Keyword | yes |
| English Meaning | -- |
| Appeal Ranking | 0 |
| Appeal Remark | Reserved for company and affiliate use only. |
| English | yes |
| Spanish | yes |
| Portuguese | no |
| French | yes |
| Italian | no |
| German | yes |
| Dutch | no |
| Swedish | no |
| Danish | yes |
| Mandarin | no |
| Russian | yes |
| Location | |
| Region | Europe |
| Country | France |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | L'Oréal |
| Website (#5) | http://www.loreal.com |
| Applicant Address (#2) | 41, rue Martre Clichy 92117 France [FR] |
| Applicant Phone (#3) | +33147567991 |
| Applicant Fax (#4) | +33147567032 |
| Legal Form (#8) | Corporation |
| Exchange Symbol (#9a) | Euronext |
| Parent Company (#9b) | |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Georges-Edouard Dias |
| Title (#6) | SVP, Digital Business |
| e-mail (#6) | Georges-Edouard.DIAS@loreal.com |
| Secondary Contact | |
| Name (#7) | Mr. Joshua Bourne |
| Title (#7) | Managing Partner, FairWinds Partners |
| e-mail (#7) | Bourne.LC@fairwindspartners.com |
| Mission / Purpose (#18a) | |
| 18.1 Mission and Purpose of .SALON L’Oréal is a leading global consumer products company serving the needs of consumers around the world with 23 brands in five different segments. L’Oréal has 68,900 employees and its products are available for purchase online and in stores and outlets in over 130 countries. L’Oréal has an extensive global family of brands and business units, the content of which is available across a range of TLDs, including but not limited to: .COM, .CA, .CZ, .CO.UK, .FI, .FR, .DE, .IT, .NL, .NO, .PL, .RU, .ES, .TR, .HU, .EU, .AR, .BR, .MX, .HK, .CO.IN,.CO.JP, .COM.SG, .COM.TW, and .COM.AU. SalonCentric, headquartered in Clearwater, Florida, is the professional products distribution operation of L´Oréal USA. It was created in 2007 following a series of acquisitions that provided a strong store organization and distributor salon consultant network. SalonCentric is the premier distribution partner to the professional salon community in the U.S., fully committed to fighting diversion and protecting legitimate channels of distribution. Focused on a multi-line, multi-channel business approach with professional salon brands, including partner brands, and through hundreds of store locations and field sales activities, SalonCentric connects stylists to the finest brands, education, and business solutions to ensure their overall success. SalonCentric has over 3,800 employees and services salon professionals through its network of over 1,240 distributor salon consultants and more than 757 stores. A multi-branded organization, SalonCentric distributes, among others, the following: Bio-Ionic, Essie, Framesi, Kenra, L´Oréal Professionnel, Matrix, Mizani, OPI, Pravana, Pureology, Redken 5th Avenue NYC, Sexy Hair, TIGI and Farouk. .SALON Purpose L’Oréal has filed this application for a .SALON gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for an initial restricted community of L’Oréal certified salons, primarily, but not limited to, SalonCentric salons, which will allow consumers and Internet users to search for salon-specific information as well as serving as a secure repository of goods and services related to salons and beauty products. L’Oreal does not intend to apply for a community designation under ICANN’s Applicant Guidebook criteria. However, L’Oreal is committed to operating the .SALON gTLD with a narrow focus and charter based upon L’Oréal’s existing network of certified salons. These restrictive criteria will allow the gTLD to serve multiple purposes including but not limited to: establishing a trusted online source of information, minimizing the need for defensive registrations and domain name speculation, enhancing rights protection mechanisms, and prohibiting proxy registrations. 18.1.2 Potential Business Models L’Oréal is still analyzing potential use case options for the type of domain names that will be permitted for registration. In undertaking this research, L’Oréal is leveraging the experience of SalonCentric, the premier distribution partner to the professional salon community in the U.S. L’Oréal currently envisions a three-stage rollout for the .SALON gTLD: Stage One The initial stage of implementation of the gTLD will involve L’Oréal registering a limited number of .SALON second-level domain names. The current best thinking involves a business model in which generic (ʺpartner,” “professional,” “elite,” “products,” “services,” “beauty,” etc.) and geographic (city⁄state) domain names would initially be reserved⁄allocated to L’Oréal. These domain names would provide a framework for a hierarchical and intuitive naming system for consumers to more easily navigate the .SALON namespace. This initial use will provide L’Oréal’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .SALON domain names and interoperability with various software and Web-based applications. The registration and use of these domain names are intended to be within the scope of Section 1B of Specification 9 of the template Registry Agreement, regarding the maintenance, operation, and purpose of the gTLD. Stage Two Once successful testing has been completed, L’Oréal’s existing network of certified salons and potentially its licensees would be allowed to register domain names in the .SALON gTLD. Thus, any registrant would be required to have a prior commercial agreement with L’Oréal. This initial rollout guarantees that the identity and contact information for each .SALON domain name registrant will be verifiable based upon a preexisting business relationship. This allocation mechanism also minimizes startup and operational costs of the .SALON gTLD. This initial allocation of domain names within the gTLD will allow L’Oréal to properly and sustainably develop the .SALON gTLD in such a manner as to ensure that the gTLD is viewed by Internet users as a trusted namespace for access to information regarding salons, beauty products, cosmetics, as well as being a secure repository of goods and services related to salons and beauty products. Given the fact that L’Oréal will have full control over the number of registrations in the .SALON gTLD namespace, and given the limited number of L’Oréal certified salons, L’Oréal expects that the number of domain name registrations will be less than 10,000 in the first three years of operation. It is in Stage Two that L’Oréal will evaluate expanding the operations of the .SALON gTLD to permit registration by other registrants outside of the L’Oréal certified salon network. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage Three, and likely after the first five years of operation. Stage Three Based on its experience with any expansion implemented in Stage Two, L’Oréal will assess whether its business plan and expansion strategy should be augmented by extending registration rights to a broader class of registrants, including non-partnered salons, potential customers of L’Oréal, and other third parties. It is anticipated by L’Oréal that changes to the domain name industry, and particularly the impact new generic-term gTLDs, may take approximately five years to be realized and assessed. Any decision to expand the gTLDʹs registrant universe beyond L’Oréalʹs existing network of certified salons and potentially its licensees would likely be predicated by a L’Oréal market analysis of both the market at the time for new gTLD registrations and consumer adoption of these new Internet addresses. If L’Oréal’s market analysis justifies this expansion before the sixth year of operation, L’Oréal would, if necessary, work with ICANN to secure an amended Continued Operations Instrument corresponding to a potential increase in registration volume above the current executed level. However, this scenario is unlikely because L’Oréal, in calculating its COI, has already exceeded the baseline guidance set forth by ICANN. Notwithstanding this potential future expanded use of the .SALON namespace, L’Oréal currently anticipates implementing a throttle mechanism to ensure that any proposed expansion is controlled and responsible. This proposed “time-out” mechanism is described in greater detail in the responses to the financial questions (Questions 45-50 of this application). The potential use of the .SALON gTLD will also be driven by L’Oréal’s future business strategies as identified in its annual report and investor filings, see http:⁄⁄www.loreal-finance.com⁄eng. |
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