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Full info forRIP

Application ID 1-865-67813
Status Withdrawn
Prioritization Number 1328
TLD (#13) RIP
IDN Translation (#14b) --
Applicant (#1) Nevaeh Ventures Inc
Website (#5)
Application Type
Type Standard
Contested yes
Contested Numbers 2
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A all-encompassing
Trademark Class B
Trademark Class C
Industry Keyword society
Remark Our mission is to create the singular definitive venue for memorializing - loved ones, pets, landmarks, brands, out-of-market products.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted no
Restrictions
Backend Provider ARI Registry Services
Registry Website
Keyword
Keyword yes
English Meaning --
Appeal Ranking 3
Appeal Remark Online memorial tributes are increasingly popular
English yes
Spanish no
Portuguese no
French no
Italian no
German no
Dutch no
Swedish no
Danish no
Mandarin no
Russian no
Location
Region North America
Country Canada
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Nevaeh Ventures Inc
Website (#5)
Applicant Address (#2) 26 Auriga Drive
Ottawa Ontario K2E 8B7
Canada [CA]
Applicant Phone (#3) +1 613 225 2000
Applicant Fax (#4) +1 613 820 0777
Legal Form (#8) Corporation
Exchange Symbol (#9a)
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Richard Schreier
Title (#6) Business Development
e-mail (#6) richards@momentous.com
Secondary Contact
Name (#7) Mr. Rob Hall
Title (#7) CEO
e-mail (#7) rob@momentous.com
Mission / Purpose (#18a)
In 2009, Facebook recognized the powerful need people have to memorialize the dead. Facebook? Yes, it was the company’s decision to memorialize pages of members who died. Here is how they put it:
“We understand how difficult it can be for people to be reminded of those who are no longer with them, which is why itʹs important when someone passes away that their friends or family contact Facebook to request that a profile be memorialized”

If that is evidence of the urge to keep the memory of the dead alive, it is data from the Centers for Disease Control and Prevention that certifies the market opportunity: there are 2.4 million deaths year in the U.S. alone.

Our mission is to create the singular definitive venue for memorializing, including:
- Dead loved ones (be they people or pets)
- Places lost to time (landmarks like the Ambassador Hotel in Los Angeles where Senator Robert Kennedy was killed or Ebbets Field in Brooklyn where the Dodgers played)
- Defunct brands (like Studebaker or Horn & Hardart) or
- Out-of-the-market products (like the Edsel or Little Tavern Hamburgers)

The primary focus will, of course, be on keeping their memory alive.

Our business plan detail is included with the Financial Projections and in the short 3-year term we project capturing a minute segment of the personal notice market (the model includes only 0.40% of the total potential market in North America and the United Kingdom combined with a 10% annual growth rate in market share. By the third year of operation, DotRIP will have secured only 0.6% of the total potential market suggesting that our estimates we well within the realm of possibility. T
he model includes death rate statistics for Canada, the United States, and the United Kingdom. We have focused on these areas of the world as being primarily English speaking. As demand requires (after the initial 3 years), our plan will allow for marketing to foreign language users along with the offering of IDN names at the second level.

A key goal for DotRIP will be to provide an enduring platform and so our goal is to have at least a 25% renewal rate. We believe that by nature DotRIP will not achieve the kinds of renewal rates typically seen in the internet space by other gTLDs and that any renewal rate nearing or above 50% will reflect a high level of consumer trust and choice, confirming the goal that DotRIP provides a lasting memorial platform.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

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