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Full info forQVC

Application ID 1-877-83686
Status IE Pass
Prioritization Number 238
TLD (#13) QVC
IDN Translation (#14b) --
Applicant (#1) QVC, Inc.
Website (#5) http://www.qvc.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 38 (telecommunications)
Trademark Class B class 25 (clothing, footwear)
Trademark Class C class 9 (apparatus, software, computer)
Industry Keyword TV
Remark QVC is one of the largest multimedia retailers in the world (...) QVC’s websites offer a complement to televised shopping by allowing consumers to purchase a wide assortment of goods that were previously offered on the QVC television programs, as well as other items that are available from QVC only via its websites.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Neustar
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) QVC, Inc.
Website (#5) http://www.qvc.com
Applicant Address (#2) 1200 Wilson Drive
Sudio Park, Mail Code 207
West Chester Pennsylvania 19380
United States [US]
Applicant Phone (#3) +1 484 701 1000
Applicant Fax (#4) +1 484 701 1021
Legal Form (#8) Corporation
Exchange Symbol (#9a)
Parent Company (#9b) Liberty QVC Holding, LLC
Joint Venture Partners (#9c) Not applicable
Primary Contact
Name (#6) Mr. Michael Adams
Title (#6) Mayer Brown LLP
e-mail (#6) mdadams@mayerbrown.com
Secondary Contact
Name (#7) Mr. Sean Dwyer
Title (#7) Assistant General Counsel
e-mail (#7) sean.dwyer@qvc.com
Mission / Purpose (#18a)
18(a) Mission⁄Purpose

QVC is one of the largest multimedia retailers in the world. Broadcasting live 24 hours a day, 364 days a year, QVC markets and sells a wide variety of consumer products in the U.S. and several foreign countries primarily through live televised shopping programs and via the Internet through its U.S. and international websites. Due to its global operations, QVC is recognized worldwide for the quality of the products and services offered in connection with the QVC trademark. In 2011, QVC’s net revenue totaled approximately $8.3 billion, which resulted in net income of more than $1.1 billion.

QVC programming is divided into segments that are televised live with a host who presents the merchandise, sometimes with the assistance of a guest who is knowledgeable about the merchandise, and conveys product information to QVC’s viewers. Broadcasting around the globe, QVC’s shopping program reaches millions of consumers each day. In the United States, QVC’s shopping program is telecast live 24 hours a day to approximately 100 million homes. Outside of the United States, QVC’s shopping network reaches approximately 24 million households in the United Kingdom and the Republic of Ireland; approximately 40 million households throughout Germany and Austria; approximately 26 million households in Japan; and approximately 20 million households in Italy. Moreover, QVC’s global reach continues to grow. For example, QVC recently announced plans to expand into China.

QVC’s websites offer a complement to televised shopping by allowing consumers to purchase a wide assortment of goods that were previously offered on the QVC television programs, as well as other items that are available from QVC only via its websites. QVC.com ranked above the standard of excellence in Internet retailer customer satisfaction according to the Forsee 2011 Holiday E-Retail Satisfaction Index. In the seven year history of the index, QVC.com has consistently ranked as a top 5 Internet retailer in terms of customer service, which is a leading indicator of increased consumer spending, loyalty, and positive word-of-mouth recommendations. For the fourth year in a row, QVC secured a top ten spot in the NRF Foundation⁄American Express Customers’ Choice survey. The survey gauges consumer attitudes toward retailers’ customer service, promotes best practices in customer service and recognizes retailers providing excellent customer service. In April 2011, as well as the July 2011 Consumer Reports Magazine and the Consumer Reports Buying Guide 2011, Consumer Reports readers named QVC sixth Best Website for Computer Retailers.

For the year ended December 31, 2011, approximately 37% of QVC’s U.S. revenue and approximately 31% of QVC’s total revenue was generated from sales of merchandise ordered through its various websites and mobile applications. QVC expects that Internet sales will continue to grow in the coming years. Recognizing the vast potential of the .QVC gTLD as a trusted namespace and its ability to enhance QVC’s brand and its already robust e-commerce platform, QVC has decided to file this application and bring the .QVC gTLD to market. To this end, the intended mission and purpose of the .QVC gTLD is to serve as a trusted and intuitive namespace for consumers to view QVC products, services, and information, interact with peers regarding QVC offerings, and purchase authentic QVC products and services at trusted and secure sites.

QVC is still analyzing potential options for the type of second-level domain names that it will use within the .QVC gTLD in order to best develop a namespace that will foster an intuitive, trusted, safe and marketable environment for Internet users and consumers that will provide them with authoritative content and up-to-date brand information. To achieve this goal of a secure and trusted environment, QVC will operate the .QVC gTLD as a closed single-registrant registry to ensure that all second-level domain names in the gTLD will be controlled by QVC and its affiliates.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

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