| Application ID |
1-1680-83223 |
| Status |
IE Pass |
| Prioritization Number |
162 |
| TLD (#13) |
PROD |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
no |
| Contested Numbers |
1 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 42 (tech services, dev HW, SW) |
| Trademark Class B |
class 35 (advertising, business admin, consultancy) |
| Trademark Class C |
class 38 (telecommunications) |
| Industry Keyword |
internet |
| Remark |
The proposed gTLD will provide Google with direct association to ʺprod,ʺ an abbreviation of the term, ʺproduct.ʺ Google currently has 130 products and services, but also has many sub-product categories within each of its offerings. The mission of the proposed gTLD, .prod, is to provide a dedicated domain space in which Google can enact second-level domains that offer additional products and⁄or variations of Google products. Specifically, the new gTLD will provide Google with greater ability to categorize its products online, and in turn provide a more recognizable, branded, trusted web space to the general Internet population. (...) the .prod gTLD will best add value to the gTLD space by remaining completely closed for the sole use of Google |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
yes |
| Restrictions |
reserved for company and affiliate use only. |
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
-- |
| Appeal Ranking |
0 |
| Appeal Remark |
Reserved for company and affiliate use only. |
| English |
yes |
| Spanish |
no |
| Portuguese |
no |
| French |
no |
| Italian |
no |
| German |
no |
| Dutch |
no |
| Swedish |
no |
| Danish |
no |
| Mandarin |
no |
| Russian |
no |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact9@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about Google products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to question 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The proposed gTLD will provide Google with direct association to ʺprod,ʺ an abbreviation of the term, ʺproduct.ʺ Google currently has 130 products and services, but also has many sub-product categories within each of its offerings. The mission of the proposed gTLD, .prod, is to provide a dedicated domain space in which Google can enact second-level domains that offer additional products and⁄or variations of Google products. Specifically, the new gTLD will provide Google with greater ability to categorize its products online, and in turn provide a more recognizable, branded, trusted web space to the general Internet population. |