| Application ID |
1-1683-17546 |
| Status |
IE Pass |
| Prioritization Number |
1099 |
| TLD (#13) |
PLAY |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
yes |
| Contested Numbers |
3 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 41 (education, entertainment, sporting, cultural) |
| Trademark Class B |
class 28 (games, sporting articles) |
| Trademark Class C |
|
| Industry Keyword |
leisure |
| Remark |
The sole purpose of the proposed gTLD, .play, is to host Google Play store content. |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
yes |
| Restrictions |
reserved for company and affiliate use only. |
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
-- |
| Appeal Ranking |
0 |
| Appeal Remark |
Reserved for company and affiliate use only. |
| English |
yes |
| Spanish |
no |
| Portuguese |
no |
| French |
no |
| Italian |
no |
| German |
no |
| Dutch |
no |
| Swedish |
no |
| Danish |
no |
| Mandarin |
no |
| Russian |
no |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact12@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry operator services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security, and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about Google products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The sole purpose of the proposed gTLD, .play, is to host Google Play store content. The proposed gTLD will introduce a dedicated Internet space in which Google Play distributors can link to the content hosted on their respective Google Play page. Second-level domains in the proposed gTLD, .play, will automatically be delegated to Google DNS servers, which will in turn provide authoritative DNS responses pointing the userʹs web browsers to Google Play. The mission of the proposed gTLD is to strengthen the brand relationship between Google Play and its content partners and to simplify the Google Play user experience. Google Play intends to provide select content distributors with the ability to manage a .play domain (e.g., artistname.play) and to host easy-to-remember URLs that point to a Google Play artist page or specific offering. This mission will enhance consumer choice by providing new availability in the second-level domain space for distributors on Google Play, creating new layers of organization on the Internet, improving the Google Play user experience, and signaling that only Google Play content is available in the domain.
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives. |