Full info forPLAY
| Application ID | 1-1067-89443 |
| Status | Withdrawn |
| Prioritization Number | 925 |
| TLD (#13) | PLAY |
| IDN Translation (#14b) | -- |
| Applicant (#1) | Entertainment TLD Inc. |
| Website (#5) | http://www.radixregistry.com |
| Application Type | |
| Type | Standard |
| Contested | yes |
| Contested Numbers | 4 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | class 41 (education, entertainment, sporting, cultural) |
| Trademark Class B | class 28 (games, sporting articles) |
| Trademark Class C | |
| Industry Keyword | leisure |
| Remark | The purpose of .Play is to be able to cater to the world of Online Entertainment in all its forms |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | no |
| Restrictions | |
| Backend Provider | ARI Registry Services |
| Registry Website | |
| Keyword | |
| Keyword | yes |
| English Meaning | -- |
| Appeal Ranking | 3 |
| Appeal Remark | Generic, but unsure of target market - more identifiable TLDs available. |
| English | yes |
| Spanish | no |
| Portuguese | no |
| French | no |
| Italian | no |
| German | no |
| Dutch | no |
| Swedish | no |
| Danish | no |
| Mandarin | no |
| Russian | no |
| Location | |
| Region | Asia Pacific |
| Country | United Arab Emirates |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | Entertainment TLD Inc. |
| Website (#5) | http://www.radixregistry.com |
| Applicant Address (#2) | F⁄19, BC1, Ras Al Khaimah FTZ P.O Box # 16113 Ras Al Khaimah Ras Al Khaimah 16113 United Arab Emirates [AE] |
| Applicant Phone (#3) | 14153580831 |
| Applicant Fax (#4) | +15126847732 |
| Legal Form (#8) | International Business Company |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Brijesh Harish Joshi |
| Title (#6) | Director & GM |
| e-mail (#6) | dotplay@radixregistry.com |
| Secondary Contact | |
| Name (#7) | Mr. Namit Sunil Merchant |
| Title (#7) | General Manager |
| e-mail (#7) | namit@radixregistry.com |
| Mission / Purpose (#18a) | |
| MISSION AND PURPOSE: The Mission of .Play is to be the global home of Online Entertainment. .Play will offer a plethora of fresh available domain names for everyone who is on the internet and associated with Online entertainment. The Internet has truly changed the scope of communication in today’s day and age. Delving deeper into how people spend their time on the internet reveals that close to 40%(^1) of it is spent on leisure and entertainment. This includes visiting social media, playing games online, listening to music, or watching the latest videos. However, there is no TLD in the world that truly addresses and encapsulates this world of leisure and entertainment. .Play will pioneer the market as a truly global TLD meant to plug this gap, bringing Online Entertainment under its own fun namespace. The purpose of .Play is to be able to cater to the world of Online Entertainment in all its forms as a first choice TLD. .Play will focus on marketing the TLD to Registrants who own and wish to own domain names related to prominent entertainment forms such as Gaming, sports and Music. Gaming Online is what people do on the internet for 1⁄10th of their surfing(^2) time! According to ComScore’s report(^4) in 2007, the worldwide Online Gaming Community reached 217 Million people, which means every one in four internet users visited an online gaming site. It is difficult to peg down the number of Websites worldwide that cater to Online gaming. However thorough analysis of the domain names existing across Com, Net, Info, Biz and Org reveals that there are close to 460,000+ domain names worldwide that have the word ‘game’ or ‘gaming’ in them. The Gaming industry is fast turning into a formidable one, with 273 million game copies sold in 2009 alone, raising an astounding $10.5 Billion in revenues for Video games and computer games. With 67% of US households playing video games, it’s not surprising that gaming is now an integral part of modern culture, (Source: Entertainment Software Rating board(ESRB) Report(^3)). Each of these games are largely dependent on the Internet for their promotion with reports showing that digital sales are surpassing retail sales in the last few years(^5). Gaming companies use the internet to promote their new releases, with individual websites and social media campaigns for each title. .Play will now be able to serve as the online destination for any game title release, publication or interactive promotion for these games. In fact, the advent of the Apple and Android platforms has also brought about a budding Gaming application industry, with over 100,000 games on iStore(^6) alone today (17% of Apple’s total App base!). .Play will be able to provide a dedicated URL for each of these games that are becoming an integral part of Popular Culture. It’s never too late for AngryBirds.play! .Play will also be looking at targeting the Online Streaming industry. The YouTubes and Groovesharks of the world have changed the way people entertain themselves. Now, such portals could brand themselves better with a .Play. In our analysis of the existing domain names across Com, Net, Info, Biz and Org, we found that the number of existing domain names with keywords relates to sports, music and gaming such as “Baseball”, “Basketball”, “Music”, “Gaming” and so on, came close to Half a million! Our aim is to truly bring Online Entertainment under one roof, which will allow better consumption of entertainment, better promotion, and a distinct identity in their own fun Namespace for Online entertainment purposes! In addition, the .Play Registry also aims to: * Enhance Searchability and Recognition By providing the online entertainment industry its own dedicated namespace, end users will be able to find the website that theyʹre looking for easily amongst the sea of other sites at generic extensions. * Enhance Registrant Choice Due to the saturation in the existing popular gTLD space, many registrants have to opt for a name that does not best reflect their brand. As a completely new space, the .Play Registry will offer registrants a greater choice of names to pick from and improve the chances of them obtaining their desired name on the internet. * Create a Cleaner Internet Space The .Play Registry aims to create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes. * Create a Stable and Resilient Internet Space The .Play Registry also aims to deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime External References: * (^1) http:⁄⁄blog.nielsen.com⁄nielsenwire⁄online_mobile⁄what-americans-do-online-social-media-and-games-dominate-activity⁄ * (^2) http:⁄⁄blog.nielsen.com⁄nielsenwire⁄online_mobile⁄what-americans-do-online-social-media-and-games-dominate-activity⁄ * (^3) http:⁄⁄www.esrb.org⁄about⁄video-game-industry-statistics.jsp * (^4) http:⁄⁄www.comscore.com⁄Press_Events⁄Press_Releases⁄2007⁄07⁄Worldwide_Online_Gaming_Grows * (^5) https:⁄⁄www.npd.com⁄press⁄releases⁄press_100920.html * (^6) http:⁄⁄148apps.biz⁄app-store-metrics⁄?mpage=catcount This completes our response to Q18(a) |
|
If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.
Be informed about the status of applicationPLAY
Do you want to be kept up to date with the application status for a domain under a new gTLD?
We understand that the roll out of the new gTLD’s is a long process and you may be undecided on the specific domain you wish to pursue. Nonetheless, if you would like to be informed about the progress of a particular new gTLD, and all essential elements (policies, pricing, launch schedules, and registration deadlines), request a follow up and join our watchlist. Alternatively, let us review your business/situation and supply you with a customized solution fitting your individual needs.
File an objection for applicationPLAY
eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:
Express your interest for a domain name under the extensionPLAY
An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.
Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.
Contact us to know more: