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Full info forORIENTEXPRESS

Application ID 1-1836-78507
Status IE Pass
Prioritization Number 1778
TLD (#13) ORIENTEXPRESS
IDN Translation (#14b) --
Applicant (#1) Orient-Express Hotels Ltd.
Website (#5) http://www.orient-express.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 39 (transport, travel)
Trademark Class B class 43 (restaurants, hotels)
Trademark Class C
Industry Keyword travel
Remark Orient Express Hotels, Ltd (OEH), a New York Stock Exchange listed company is a leading luxury hotel company and sophisticated adventure travel operator with exposure to both mature and emerging national economies.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Afilias
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Europe
Country United Kingdom
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Orient-Express Hotels Ltd.
Website (#5) http://www.orient-express.com
Applicant Address (#2) Care of Orient-Express Services Limited - 1st Floor
Shackleton House, 4 Battle Bridge Lane
London SE1 2HP
United Kingdom [GB]
Applicant Phone (#3) 440 203 117 1300
Applicant Fax (#4) 440 207 921 4777
Legal Form (#8) Corporation
Exchange Symbol (#9a) New_York_Stock_Exchange
Parent Company (#9b) Orient-Express Hotels Ltd. Hamilton, Bermuda
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Gretchen Olive
Title (#6) Director of Policy & Industry Affairs
e-mail (#6) orientnewgtlds@cscinfo.com
Secondary Contact
Name (#7) Lucie Canfield
Title (#7) eCommerce Development Manager
e-mail (#7) lucie.canfield@orient-express.com
Mission / Purpose (#18a)
(a) Describe the mission⁄purpose of your proposed gTLD

Orient Express Hotels, Ltd (OEH), a New York Stock Exchange listed company is a leading luxury hotel company and sophisticated adventure travel operator with exposure to both mature and emerging national economies. The Companyʹs predecessor began acquiring hotels in 1976 and organized the Company in 1995. OEH currently owns or part-owns 49 properties (all of which it manages), consisting of 40 highly individual deluxe hotels, one stand-alone restaurant, six tourist trains and two river⁄canal cruise businesses. These are located in 24 countries worldwide. OEH acquires or manages only very distinctive properties in areas of outstanding cultural, historic or recreational interest in order to provide luxury lifestyle experiences for the discerning traveler. OEH owns and operates the Venice-Simplon Orient Express, the Eastern & Oriental Express and various other trains in Europe and South America. It also sells various merchandise under the Collection Venice Simplon Orient Express name and has published and distributed the “Orient Express” magazine on a world-wide basis.
Hotels and restaurants represent the largest segment of OEHʹs business, contributing 86% of revenue in 2011, 78% of revenue in 2010 and 86% in 2009. Tourist trains and cruises accounted for 13% of revenue in 2011, 11% of revenue in 2010 and 13% in 2009. Property development activities accounted for the remaining revenue in each year. Approximately 82% of OEHʹs customers are leisure travelers, with approximately 33% of customers in 2011 originating from North America, 49% from Europe and the remaining 18% from elsewhere in the world.
The proposed .orientexpress gTLD is a restricted, exclusively controlled TLD that would serve the purpose of enhancing and expanding OEH’s ability to:
• create a connected digital presence and personalized brand experience for clients and business partners;
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate secure interaction and communication with individuals and entities with whom OEH has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about OEH products and services;
• demonstrate market leadership in protecting customer privacy and confidential information online;
• validate ⁄ authenticate authorized resellers of OEH products;
• and
• meet future client expectations and competitive market demands.

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