Full info forNOWTV
| Application ID | 1-1309-12985 |
| Status | IE Pass |
| Prioritization Number | 266 |
| TLD (#13) | NOWTV |
| IDN Translation (#14b) | -- |
| Applicant (#1) | Starbucks (HK) Limited |
| Website (#5) | www.pccw.com |
| Application Type | |
| Type | Standard |
| Contested | no |
| Contested Numbers | 1 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | yes |
| Trademark Class A | class 38 (telecommunications) |
| Trademark Class B | class 41 (education, entertainment, sporting, cultural) |
| Trademark Class C | class 35 (advertising, business admin, consultancy) |
| Industry Keyword | TV |
| Remark | now TV (http:⁄⁄www.now-tv.com⁄) is a pay TV service launched since 2003. With a customer base of over 1.1 million, it is now the largest pay TV platform in Hong Kong (over 50% penetration of the market) and one of the largest IPTV service providers in the world. |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | yes |
| Restrictions | dotbrand |
| Backend Provider | TBD |
| Registry Website | |
| Keyword | |
| Keyword | no |
| English Meaning | -- |
| Appeal Ranking | 0 |
| Appeal Remark | Reserved for company and affiliate use only. |
| English | not applicable |
| Spanish | not applicable |
| Portuguese | not applicable |
| French | not applicable |
| Italian | not applicable |
| German | not applicable |
| Dutch | not applicable |
| Swedish | not applicable |
| Danish | not applicable |
| Mandarin | not applicable |
| Russian | not applicable |
| Location | |
| Region | Asia Pacific |
| Country | Hong Kong |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | Starbucks (HK) Limited |
| Website (#5) | www.pccw.com |
| Applicant Address (#2) | 38th Floor, Citibank Tower, Citibank Plaza, 3 Garden Road, Central Hong Kong HK Hong Kong [HK] |
| Applicant Phone (#3) | +852 2514 8888 |
| Applicant Fax (#4) | +852 2962 5725 |
| Legal Form (#8) | Limited Company |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | Starbucks (HK) Limited is an indirect wholly-owned subsidiary of PCCW Limited, of which the shares are listed on The Stock Exchange of Hong Kong Limited (Stock Code: 0008) |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Edmon Chung |
| Title (#6) | Director Representative |
| e-mail (#6) | info@tld.asia |
| Secondary Contact | |
| Name (#7) | Ms. Rebecca Chan |
| Title (#7) | Company Secretary |
| e-mail (#7) | rebecca@dot.asia |
| Mission / Purpose (#18a) | |
| now TV (http:⁄⁄www.now-tv.com⁄) is a pay TV service launched since 2003. With a customer base of over 1.1 million, it is now the largest pay TV platform in Hong Kong (over 50% penetration of the market) and one of the largest IPTV service providers in the world. now TV currently distributes over 180 channels, including both internationally recognized, top-class channels like HBO, Star Movies, Fox Movies Premium, BBC Knowledge, Discovery, Nat Geo, etc; as well as a whole array of our “now” branded, self produced channels tailored to the viewing needs of the local HK market, including now news, now Business News Channel, now HK, now Sports channels, now Entertainment, etc. now TV, in addition to being an established brand name in the HK market, is also fast gaining recognition in the international market – with our plans to widely distribute our “now”-branded channels to overseas market It is essential that the brand value that has been established in Hong Kong and international markets is properly safeguarded with the domain registration, and that .now or .nowTV is preserved for the access of information and content around now TV⁄ “now” branded services both in Hong Kong and around the world. A. Advance Constructive Competition We believe that the introduction of the “.nowtv” TLD helps us remain competitive in the dynamically growing global media industry. B. Enhance Consumer Trust By protecting our brand and ensuring that it is not mis-used in anyway by third parties as a TLD, we help support the enhancement of consumer trust in the DNS. More importantly, Internet end users will be able to use the “.nowtv” TLD to connect directly with us, further enhancing consumer confidence and trust. Furthermore, now TV intends to work with competent registry front-end and back-end service providers which can implement the registry systems in compliance with the ICANN specifications and in accordance with the technical responses to #22-44, so that the Registry can ensure a secure and stable implementation of the “.nowtv” TLD that supports consumer trust. C. Promote Consumer Choice The introduction of “.nowtv” allows consumers to choose to connect with now TV directly through the TLD. Furthermore, now TV is hoping to leverage the “.nowtv” TLD to provide innovative services that enhance the user experience. |
|
If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.
Be informed about the status of applicationNOWTV
Do you want to be kept up to date with the application status for a domain under a new gTLD?
We understand that the roll out of the new gTLD’s is a long process and you may be undecided on the specific domain you wish to pursue. Nonetheless, if you would like to be informed about the progress of a particular new gTLD, and all essential elements (policies, pricing, launch schedules, and registration deadlines), request a follow up and join our watchlist. Alternatively, let us review your business/situation and supply you with a customized solution fitting your individual needs.
File an objection for applicationNOWTV
eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:
Express your interest for a domain name under the extensionNOWTV
An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.
Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.
Contact us to know more: