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Full info forNEXTDIRECT

Application ID 1-1154-75728
Status IE Pass
Prioritization Number 1502
TLD (#13) NEXTDIRECT
IDN Translation (#14b) --
Applicant (#1) Next plc
Website (#5) http://www.next.co.uk
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 25 (clothing, footwear)
Trademark Class B class 18 (leather & imitations)
Trademark Class C
Industry Keyword retailer
Remark Next is a UK based retailer offering quality clothing, footwear, accessories and homewares
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Verisign
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Europe
Country United Kingdom
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Next plc
Website (#5) http://www.next.co.uk
Applicant Address (#2) Desford Road
Enderby
Leicester LE19 4AT
United Kingdom [GB]
Applicant Phone (#3) +44 844 844 8888
Applicant Fax (#4) +44 116 284 8998
Legal Form (#8) Public Limited Company
Exchange Symbol (#9a) London_Stock_Exchange
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Richard Anthony Palmer
Title (#6) Online Design⁄Development Manager
e-mail (#6) rapalmer@next.co.uk
Secondary Contact
Name (#7) Mr. James Maltby-Wehner
Title (#7) Customer Journey Manager
e-mail (#7) James_maltby-wehner@next.co.uk
Mission / Purpose (#18a)
THE MISSION AND PURPOSE OF THE NEW RESTRICTED .NEXTDIRECT gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .nextdirect gTLD will operate as a restricted registry, in which Next plc (Next) can create and control domain spaces that promote its brand’ identity and authenticity. In this regard, the .nextdirect gTLD will be used by Next to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. The .nextdirect gTLD will provide an authoritative internet space for Next, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for marketing, sales and communication purposes, with internet users assured of brand authenticity.

Next is a UK based retailer offering quality clothing, footwear, accessories and homewares. Next distributes its products through three main channels, a chain with more than 500 stores in the UK and Eire (Ireland), a home shopping catalogue and a website with nearly 3 million active customers. Next also operates an international division with more than 180 stores worldwide and a growing website capability in more than 45 countries. In this regard, customer trust, brand recognition and continuous innovation are paramount considerations in all of its business activities. Next direct is the home shopping branch of the Next business. 70% of Next’s home shopping business is now transacted online with over 2 million active direct customers in the UK. In this regard, innovation and trust in the online presence of Next is of paramount consideration in all business activities.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .nextdirect gTLD will facilitate greater trust and assurance from internet users connecting with Next online, whilst still allowing convenient and efficient interaction.

Next’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Next is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- Consumer Trust: the .nextdirect gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Next and its affiliate entities, at this stage, which will provide added consumer trust that .nextdirect domain names are trustworthy. As .nextdirect domain names are subject to registration standards, policies and procedures under Next’s control, this eliminates the possibility of malicious conduct within the .nextdirect domain space;

- Competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .nextdirect gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- Consumer Choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Next’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Next. As Next has effective control over the registration and use of domain names under .nextdirect domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .nextdirect gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (200) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 400 to 800 domain names as Next develops and implements new services and marketing campaigns.

As the new .nextdirect gTLD expands and evolves, Next will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Next will keep ICANN reasonably informed of any material developments relating to .nextdirect gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

Next intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Next will use geographic names to localise its websites in which it operates or intends to operate. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


Next does not intend to utilise Internationalized Domain Names (IDNs) at the second level initially. However, as the use of the .nextdirect gTLD evolves, it is anticipated that Next will utilise IDNs within the .nextdirect domain space to allow internet users to engage with .nextdirect in their native language, creating a more positive user experience and encouraging diversity.

Next is a well-recognised global brand with its “nextdirect” trademarks registered in the UK and the European Community for categories including, but not limited to, categories: 25 – clothing, footwear and headwear and 35 – retail services.

Further, Next has an extensive domain name portfolio including existing domain names with an exact match to the “nextdirect” trademark and the applied-for .nextdirect string in the following spaces:

- gTLDs: .com, .tel, .xxx

- country code TLDs (ccTLDs): .ae, .am, .az, .be, .bg, .cm, .cn, .co, .co.gg, .co.id, .co.il, .co.je, .co.nz, .co.uz, .com.az, .com.cn, .com.cy, .com.gi, .com.hk, .com.kg, .com.kz, .com.lv, .com.pk, .com.ro, .com.ru, .com.tw, .com.ua, .com.uz, .cz, .dk, .es, .eu, .fr, .gg, .gr, .hk, .hu, .ie, .in, .is, .je, .jp, .kg, .kz, .li, .lt, .lu, .lv, .md, .me, .nl, .no, .pl, .ro, .ru, .se, .si, .sk, .tw, .us, and .uz.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationNEXTDIRECT

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We understand that the roll out of the new gTLD’s is a long process and you may be undecided on the specific domain you wish to pursue. Nonetheless, if you would like to be informed about the progress of a particular new gTLD, and all essential elements (policies, pricing, launch schedules, and registration deadlines), request a follow up and join our watchlist. Alternatively, let us review your business/situation and supply you with a customized solution fitting your individual needs.

File an objection for applicationNEXTDIRECT

eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:

Express your interest for a domain name under the extensionNEXTDIRECT

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

Contact us to know more: