Full info forMMA
| Application ID | 1-1727-80321 |
| Status | IE Pass |
| Prioritization Number | 1869 |
| TLD (#13) | MMA |
| IDN Translation (#14b) | -- |
| Applicant (#1) | MMA IARD |
| Website (#5) | http://www.mma.fr |
| Application Type | |
| Type | Community |
| Contested | no |
| Contested Numbers | 1 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | yes |
| Trademark Class A | class 36 (insurance, finance, real estate) |
| Trademark Class B | |
| Trademark Class C | |
| Industry Keyword | insurance |
| Remark | MMA, Franceʹs ʺfirst insurance social networkʺ |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | yes |
| Restrictions | dotbrand |
| Backend Provider | AFNIC |
| Registry Website | |
| Keyword | |
| Keyword | no |
| English Meaning | -- |
| Appeal Ranking | 0 |
| Appeal Remark | Reserved for company and affiliate use only. |
| English | not applicable |
| Spanish | not applicable |
| Portuguese | not applicable |
| French | not applicable |
| Italian | not applicable |
| German | not applicable |
| Dutch | not applicable |
| Swedish | not applicable |
| Danish | not applicable |
| Mandarin | not applicable |
| Russian | not applicable |
| Location | |
| Region | Europe |
| Country | France |
| Community (#19) | Yes |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | MMA IARD |
| Website (#5) | http://www.mma.fr |
| Applicant Address (#2) | 14, Bd Marie et Alexandre Oyon Le Mans 72030 France [FR] |
| Applicant Phone (#3) | +33243417272 |
| Applicant Fax (#4) | +33243417226 |
| Legal Form (#8) | Societe Anonyme |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | MMA COOPERATIONS |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Matthieu Credou |
| Title (#6) | Business Manager |
| e-mail (#6) | tas-mma@afnic.fr |
| Secondary Contact | |
| Name (#7) | Mr. Stephane Daeschner |
| Title (#7) | Directeur de la marque et de la communication externe |
| e-mail (#7) | stephane.daeschner@groupe-mma.fr |
| Mission / Purpose (#18a) | |
| Table of Contents 1 - Mission and purpose of .MMA 1.1 - Marketing opportunities 1.2 - Increased control 1.3 - Engage our community 1.4 - Innovative business model 1.5 - Costs 1.6 - Implications ------------------------ 1 - Mission and purpose of .MMA Our mission and vision is to establish .MMA as the most trusted top-level domain for MMA and⁄or MMAʹs community to launch, operate and use trusted destinations for MMAʹs and⁄or MMAʹs communityʹs related information, services and engagements on different levels. While MMA is willing to seize the opportunities and rewards brought by the operation of .MMA, it is also aware of the responsibilities carried out in this project. The framework of potential benefits, costs and implications for MMA appears as follows: MMA, Franceʹs ʺfirst insurance social networkʺ considers the new top level domain .MMA as a new branding, marketing and strategic opportunity in line with its roots as a mutual insurance company, its new positioning and its willingness to use the 21st centuryʹs technology to foster and reinforce the social link between all members of its community. MMA also believes that .MMA is the most efficient path to enhance its brand name, to ensure a secure community for its partners and customers and to accelerate its development in all its markets (personal, professional and company insurance) and in all insurance fields (property, liability, individual and provident insurances, etc.). The top level domain .MMA will help further federate all of MMAʹs community members around the shared values of solidarity, humanism, compassion, caring, efficiency, dynamism and simplicity. Expected benefits are mainly related to the following: ------------------------ 1.1 - Marketing opportunities We see the potential of .MMA to capitalize on our brand market strength. We are the fourth insurer spontaneously known on the French market: unaided awareness is up to thirty three point three per cent (33.3%) within France. We have one of the best brand images among French insurers and expect .MMA to give us a higher profile and greater visibility. Making our brand and our websites even more attractive will increase internet traffic and consequently boost return on our investments. The particular marketing advantage offered by .MMA is the image we will have of a dynamic and innovative insurer, always close to its community. ------------------------ 1.2 - Increased control We are aware that .MMA can ensure security benefits as it allows us to set the rules and policies for domain registrations: we will then have an increased control over who is eligible to register for a domain and on the content within our gTLD. Our community will then benefit from a unique, common and specific extension where all our existing websites will converge. Today there are a great number of websites, each corresponding to an agency representing MMA on the French territory and a number of other websites such as our official website (www.MMA.fr), our risk prevention websites (zerotracas.com, zerotracas.tv and zerotracas.mobi) and branding website (journee0tracas.fr). Control is strengthened by the scenario set out by MMA, where only MMA will have the ownership of all domain names (ʺSingle Registrantʺ). MMA will then grant the use of its domain names to eligible third parties (ʺDomain usersʺ) and thus ensure a better control over and an increased security of its internet ʺislandʺ. We must highlight here that this structure is necessary since our applied for gTLD is related to a Community Brand, where protection of MMA brand is of essence. A number of practical advantages may also arise through a better control of our investments: for example, .MMA will bring forward our communication and promotional campaigns such as advertising, direct communications and editorial communications. ------------------------ 1.3 - Engage our community .MMA will create a rallying point for MMAʹs community where all community members can gather in a secure and convenient way. This will reinforce relationships and encourage the community to unite around MMAʹs activities and values. MMA has always been eager to involve its community in its activities and engagements. For instance, MMAʹs website today includes a forum where its community can participate to MMAʹs life by asking for information, giving their opinion and sharing their experiences (ʺShare within your communityʺ). The .MMA experience will give MMAʹs community a better place to unite and share on different levels and values. Corporate responsibility is an essential and integral part of MMAʹs operation and we are hoping that our gTLD will allow integrating responsibility into our communityʹs daily life and thus building a truly responsible community. The core of our business is to protect people and we trust that solid relationships within our community are paramount. Reinforcing corporate responsibility is the demonstration of our engagement for our community. We believe our role includes social responsibility where our mission of protecting people on the long term also consists on protecting the environment, supporting the community and helping the society in which we operate. We already committed to different causes (such as MMA foundation for disabled people) and we are counting on the new gTLD to go even further in our commitments toward society and environment. ------------------------ 1.4 - Innovative business model Through .MMA, our vision is to build an entirely innovative insurance company not only through possible new product and service offerings but most of all by aligning our efforts, resources and processes to enhance the value propositions we make, capture new market segments and thus foster competition. ------------------------ 1.5 - Costs We are aware that by entering the new gTLD program we will engage in a costly long process. Our plan takes into consideration the costs we will incur and thus we have anticipated the methods of getting a return on our investment. Our studies show that the financial benefits we will get from our project on the long term exceed the costs we will incur. We will mainly get our financial benefits from savings on our marketing campaigns and on our referencing costs that our new gTLD will make possible on the long term. Our investment in .MMA will also permit in the long term to significantly decrease our domain name portfolio management fees, not to mention other indirect benefits such as the increase in the number of our clients. ------------------------ 1.6 - Implications By obtaining the new gTLD .MMA, we will be able to secure our own space on the internet. For this, we are willing to implement and abide by all necessary measures and policies, such as: * Uniform Domain Name Dispute Resolution Policy (UDRP) * Uniform Rapid Suspension (URS) |
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Express your interest for a domain name under the extensionMMA
An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.
Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.
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