| Application ID |
1-907-22514 |
| Status |
IE Pass |
| Prioritization Number |
636 |
| TLD (#13) |
HOT |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
dotHot LLC |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
yes |
| Contested Numbers |
3 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 41 (education, entertainment, sporting, cultural) |
| Trademark Class B |
class 35 (advertising, business admin, consultancy) |
| Trademark Class C |
|
| Industry Keyword |
generic |
| Remark |
The mission/purpose of .HOT is to promote competition and consumer choice in the namespace, and to further provide marketing opportunities and domain names for registrants to promote and provide product, service and brand marketing. |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
no |
| Restrictions |
|
| Backend Provider |
Verisign |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
-- |
| Appeal Ranking |
2 |
| Appeal Remark |
Very vague. Unsure of target market usage. |
| English |
yes |
| Spanish |
no |
| Portuguese |
no |
| French |
yes |
| Italian |
no |
| German |
no |
| Dutch |
no |
| Swedish |
no |
| Danish |
no |
| Mandarin |
no |
| Russian |
no |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
dotHot LLC |
| Website (#5) |
|
| Applicant Address (#2) |
3029 Prospect Avenue
Cleveland Ohio 44115
United States [US] |
| Applicant Phone (#3) |
1 216 361 1000 |
| Applicant Fax (#4) |
|
| Legal Form (#8) |
Delaware Limited Liability Company |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
|
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Mr. Brian David Johnson |
| Title (#6) |
Secretary and General Counsel |
| e-mail (#6) |
bdj@secondgen.com |
| Secondary Contact |
| Name (#7) |
Mr. Scott Curtis Finerman |
| Title (#7) |
Chief Financial Officer |
| e-mail (#7) |
scf@partnerss.com |
| Mission / Purpose (#18a) |
DotHot LLC (“DH”) has been created for the purpose of providing the .HOT gTLD to the internet community. DH is owned and operated by the same management team which currently owns and operates the .JOBS sponsored gTLD.
The mission⁄purpose of .HOT is to promote competition and consumer choice in the namespace, and to further provide marketing opportunities and domain names for registrants to promote and provide product, service and brand marketing. It is a further mission⁄purpose of the .HOT gTLD to promote consumer trust by providing a gTLD operated in a professional and commercially reasonable manner by an experienced management team and powered by a world-class back end registry provider.
It is DH’s intent to provide .HOT as a standard gTLD for the general benefit of the Internet community, and to provide opportunities to product, service and brand marketers which are no longer practically available in the current namespace (for reasons such as the unavailability of relevant names in other TLD’s and the high cost of acquiring such names - for example, the high price of domain acquisition in the secondary market).
In fulfilling this intent, DH intends to explore ways of promoting adoption and use of the .HOT gTLD to fulfill its mission⁄purpose, and will likely obtain input from marketers, advertisers and others towards investigating many such ways.
One exemplary way DH intends to explore is providing geographic and⁄or generic, product and service terms not otherwise reserved from registration and⁄or use for use at the second-level to provide marketing opportunities in the area associated with the geographic term or the product⁄service associated with the generic, product or service term. DH believes that such use would bolster user awareness of the .HOT gTLD and further help brand the gTLD as marketing-savvy, which DH believes will aid in driving user acceptance of the gTLD. DH will investigate provision of a founder’s-type program, similar to such as provided for the .ASIA gTLD, for promoting allocation of any such (premium) geographic and⁄or (premium) generic⁄product⁄service terms not otherwise reserved from registration and⁄or use, potentially first by request for proposals (RFPs) and then by first-come, first-serve at a potentially higher fixed annual fee.
DH will be managed in a highly professional and commercially reasonable manner, consistent with any applicable ICANN Consensus Policies, ICANN’s registry agreement and any applicable rules of law, providing a level of comfort to registrants and Internet users alike as being a gTLD powered by the industry’s leading back end provider (Verisign, Inc.) and backed by a management team already experienced in the operation of a gTLD.
DH pledges to assist ICANN in reviewing the New gTLD Program as specified in section 9.3 of ICANN’s Affirmation of Commitments as such relates to .HOT and the materials set forth in this application, including consideration of the extent to which the .HOT gTLD has promoted competition, consumer trust and consumer choice, as well as effectiveness of the application and evaluation process for .HOT, and all safeguards put in place for .HOT to mitigate issues involved in running .HOT.
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