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Full info forGREE

Application ID 1-1042-13015
Status Withdrawn
Prioritization Number 1716
TLD (#13) GREE
IDN Translation (#14b) --
Applicant (#1) GREE, Inc.
Website (#5) http://www.gree.co.jp/
Application Type
Type Community
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 38 (telecommunications)
Trademark Class B
Trademark Class C
Industry Keyword internet
Remark Gree is a social networking service in Japan.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider GMO Registry
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Asia Pacific
Country Japan
Community (#19) Yes
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) GREE, Inc.
Website (#5) http://www.gree.co.jp/
Applicant Address (#2) Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku,
Tokyo 106-6112
Japan [JP]
Applicant Phone (#3) +81 3 5770 9500
Applicant Fax (#4) +81 3 5700 9600
Legal Form (#8) Corporation
Exchange Symbol (#9a) Tokyo_Stock_Exchange
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Yasuhiko Hasegawa
Title (#6) Director ⁄ General Counsel
e-mail (#6) gree@gmoregistry.com
Secondary Contact
Name (#7) Mr. Hirokatsu Ohigashi
Title (#7) Executive Director
e-mail (#7) newgtld@gmoregistry.com
Mission / Purpose (#18a)
GREE, Inc. (hereafter ʺthe company”) operates the SNS community, GREE as well as an Internet Media business and has done so since it was first established.
GREE began from the passion and principle that “We can make the world a better place through the power of the Internet.” Since the day we started, we have been exploring the new potential of the Internet and working to provide innovation as soon as possible, to as many people as possible. The changes the Internet will have on the world have only just begun. There is infinite potential that remains to be discovered. To bring this potential into the world, GREE will continue to put our passion and principle into action, in order to provide enjoyment and happiness to our usersʹ lives and make our society more open and convenient.

.gree will be a domain for the SNS community GREE (hereafter “the community”), the company GREE, and our stakeholders. The primary purpose of .gree is to consolidate the various domain names held by the GREE SNS community, the company, and its stakeholders under a single TLD. In addition, the company aims to achieve the following goals.
1. Alleviating user confusion and improving convenience for Internet users
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a defensive measure to protect the community and the company trademarks. Despite these efforts, there are still many domain name registrations and websites that infringe the trademark rights of GREE, Inc. and the community. As a result, Internet users can have difficulty differentiating bona fide websites from fraudulent ones. Positioning .gree as the official domain for the company and the community, and unifying the company’s and the community’s web presence under .gree, would provide easy access and interaction which we believe would reduce confusion and improve user experience.

2. Marketing ⁄ Branding
Since .gree is a brand new TLD that directly represents the community⁄brand name, the company expects it to be a highly effective marketing and branding tool. The company believes that .gree will not only reinforce the GREE brand on the Internet, but also attract people to the website because .gree domain names make it easier for both members of the GREE community and Internet users in general to access information related to the company and community. We believe that this will help contribute to growth and development of the community.

3. Simplifying domain name management
The third purpose in applying for .gree is to simplify the management of domain names the company has registered. As stated earlier, the company has many GREE related domain names under the various TLDs, and in managing these domain names, we are forced to deal with different registration and operation rules, log-in systems, etc. Acquiring .gree will make it possible to manage domain names under a single rules and systems umbrella. As a result, community members will be able to use the company’s services with confidence, and managing domain names will be safer and easier than ever before for .gree stakeholders.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

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