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Full info forGGEE

Application ID 1-1734-71117
Status IE Pass
Prioritization Number 1462
TLD (#13) GGEE
IDN Translation (#14b) --
Applicant (#1) GMO Internet, Inc.
Website (#5) http://www.gmo.jp/en/
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 9 (apparatus, software, computer)
Trademark Class B class 42 (tech services, dev HW, SW)
Trademark Class C class 28 (games, sporting articles)
Industry Keyword gaming
Remark G-Gee is a Smartphone game platform. Launched in 2010, G-Gee has over 7 million members in 136 countries.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider GMO Registry
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Asia Pacific
Country Japan
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) GMO Internet, Inc.
Website (#5) http://www.gmo.jp/en/
Applicant Address (#2) 26-1 Sakuragaoka-cho
Shibuya-ku
Tokyo 1508512
Japan [JP]
Applicant Phone (#3) +8154562694
Applicant Fax (#4) +8154891038
Legal Form (#8) Corporation
Exchange Symbol (#9a) Tokyo_Stock_Exchange
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Hirokatsu Ohigashi
Title (#6) Manager
e-mail (#6) ggee@gmoregistry.com
Secondary Contact
Name (#7) Mr. Hiroya Tsukahara
Title (#7) Special Task Manager
e-mail (#7) newgtld@gmoregistry.com
Mission / Purpose (#18a)
G-Gee is a Smartphone game platform. Launched in 2010, G-Gee has over 7 million members in 136 countries. As a secure distribution platform, G-Gee provides developers with fast and economical entry into the Android market. Over 300 games are distributed on G-Gee including world renowned game titles and original content.

G-Gee is operated by GMO Internet Group companies GMO GameCenter K.K. (the service operator) in Japan and its two subsidiaries GMO GameCenter Korea and GMO GameCenter US. The trademark rights are held by parent company, GMO Internet, Inc. who is the company applying for the .GGEE TLD (the Applicant).

GMO Internet Inc. is headquartered in Tokyo, Japan. It is the company at the core of GMO Internet Group, consisting of 84 companies in 8 countries. The Group is the number one provider of domain registration, web hosting, ecommerce and payment gateway solutions, and online FX trading services in Japan. Under the corporate slogan “Japan’s leading All-in Provider of Internet Services” the group operates in four business segments, Web Infrastructure & Ecommerce, Internet Media, Internet Securities and Social Media & Smartphone Platform.

.GGEE will serve as the unifying domain surrounding for G-Gee services globally.

.GGEE is a domain for GMO GameCenter and its stakeholders. The primary purpose of .GGEE is to consolidate G-Gee related domain names registered under various TLDs into an official .GGEE extension. In addition, GMO aims to achieve the following goals with .GGEE:

1. Alleviating user confusion and improving convenience for Internet users
The Service operator has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe the Applicant’s trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .GGEE as the official domain for the service, and unifying the brand’s web presence under .GGEE, would provide easy access and interaction, and it is believed that this would reduce confusion and improve user experience.

2. Marketing ⁄ Branding
Since .GGEE is a brand new TLD that directly represents a brand name, it is expected to be a highly effective marketing and branding tool. The Applicant believes that .GGEE will not only reinforce the service brand on the Internet, but also attract people to visit the website because .GGEE domain names make it easier for Internet users to access to the information related to the service brand.

3. Simplifying domain name management
The third purpose for applying for .GGEE is to simplify the management of domain names registered. As stated earlier, the service operator has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .GGEE would make it possible to manage domain names under the .GGEE rules and systems umbrella and would replace various G-Gee related domain names with .GGEE domain names. As a consequence, it will be safer and easier for the .GGEE stakeholders to manage their domain names.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

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