Full info forGARDEN
| Application ID | 1-1039-6355 |
| Status | IE Pass |
| Prioritization Number | 1658 |
| TLD (#13) | GARDEN |
| IDN Translation (#14b) | -- |
| Applicant (#1) | Top Level Domain Holdings Limited |
| Website (#5) | http://www.tldh.org |
| Application Type | |
| Type | Standard |
| Contested | yes |
| Contested Numbers | 2 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | class 31 (agricultural, live animals, fruits, veg, plants) |
| Trademark Class B | |
| Trademark Class C | |
| Industry Keyword | retailer |
| Remark | .GARDEN aims to offer existing and amateur gardeners, as well as non-gardeners interested in beginning a garden, the opportunity to better connect with one another and create a system of support for the passing of gardening knowledge. |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | no |
| Restrictions | |
| Backend Provider | Minds + Machines |
| Registry Website | |
| Keyword | |
| Keyword | yes |
| English Meaning | -- |
| Appeal Ranking | 2 |
| Appeal Remark | Very broad and more identifiable new gTLDs available |
| English | yes |
| Spanish | no |
| Portuguese | no |
| French | no |
| Italian | no |
| German | no |
| Dutch | no |
| Swedish | no |
| Danish | no |
| Mandarin | no |
| Russian | no |
| Location | |
| Region | Europe |
| Country | Virgin Islands, British |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | Top Level Domain Holdings Limited |
| Website (#5) | http://www.tldh.org |
| Applicant Address (#2) | Craigmuir Chambers Road Town Tortola VG 1110 Virgin Islands, British [VG] |
| Applicant Phone (#3) | +13233005403 |
| Applicant Fax (#4) | |
| Legal Form (#8) | Corporation |
| Exchange Symbol (#9a) | London_Stock_Exchange |
| Parent Company (#9b) | |
| Joint Venture Partners (#9c) | |
| Primary Contact | |
| Name (#6) | Mr. Antony Van Couvering |
| Title (#6) | Chief Executive Officer |
| e-mail (#6) | Tas.Minds.Machines.8@gmail.com |
| Secondary Contact | |
| Name (#7) | Ms. Elaine Pruis |
| Title (#7) | Vice President |
| e-mail (#7) | Tas.Minds.Machines.@gmail.com |
| Mission / Purpose (#18a) | |
| OVERVIEW As one of the most popular activities in the United States, gardening has an incredibly diverse following amongst both professional and amateur gardeners, making the creation of a .GARDEN top-level domain a desirable business decision. The overall of the .GARDEN gTLD is to give gardeners of all experience levels the ability to share ideas, methods, tips, and best-practices of gardens and gardening skills and to provide a meaningfull domain for those involved in the commercial aspects of gardening. GARDENS, FOOD, AND OTHER STATISTICS In the 1940s, over 40% of the vegetables consumed were produced in private gardens. (Source: http:⁄⁄opinionator.blogs.nytimes.com⁄2011⁄03⁄22⁄food-six-things-to-feel-good-about⁄?ref=urbanagriculture) This number slowly dropped until a recent resurgence of urban agriculture. According to the EPA, urban agriculture “takes the form of backyard, rooftop and balcony gardening, community gardening in vacant lots and parks, roadside urban fringe agriculture and livestock grazing in open space.” Currently, 15% of the world’s food is now grown in urban areas. (Source: http:⁄⁄www.epa.gov⁄brownfields⁄urbanag⁄frequent.htm) While gardeners come in all shapes and sizes, some trends have become apparent when looking at gardening in the United States. As of 2009, the ratio of male to female gardeners was fairly even, with 54% of all gardeners female. Gardening is more likely to become a profession or a hobby among people with college educations, with 79% of all gardeners a college graduate or having some college. Additionally, gardening is largely popular in older demographics, with 68% of all gardeners over the age of 45. (Source: http:⁄⁄www.mnn.com⁄sites⁄default⁄files⁄user-71⁄home_gardening_infographic_0.jpg) The regional breakdown of gardeners is fairly even, with 23% of all gardeners in the West, 26% in the Midwest, 29% in the South, and 22% in the Northeast. In 2008 over 36 million households (31% of all households in the U.S.) had food gardens, with that number growing to 43 million households in 2009, a 21% growth over one year. In those gardens, an average of $70 was spent on growing a garden, with an estimated $600 return, creating a $530 return on investment. (Source: http:⁄⁄www.mnn.com⁄sites⁄default⁄files⁄user-71⁄home_gardening_infographic_0.jpg) MISSION AND PURPOSE Gardening benefits both from being a utilitarian activity and an art form; a community exists based on the common interest in gardening and on the sharing of methods, tips, knowledge, and expertise built on years of experience. This community is incredibly open and excited to share knowledge with people interested in beginning a garden. .GARDEN aims to offer existing and amateur gardeners, as well as non-gardeners interested in beginning a garden, the opportunity to better connect with one another and create a system of support for the passing of gardening knowledge. PUBLIC BENEFIT The .GARDEN domain will help encourage gardeners share their knowledge with the world, increasing the consumption of healthy food and the prevalence of stress-reducing greenspace. |
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