| Application ID |
1-1678-58300 |
| Status |
IE Pass |
| Prioritization Number |
919 |
| TLD (#13) |
DIY |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
yes |
| Contested Numbers |
1 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
yes |
| Trademark Class A |
class 37 (building construction, repair, installation) |
| Trademark Class B |
class 41 (education, entertainment, sporting, cultural) |
| Trademark Class C |
|
| Industry Keyword |
family |
| Remark |
The proposed gTLD will provide the marketplace with direct association to the term, 'diy' an acronym for the phrase 'do-it-yourself.' The mission of this gTLD, .diy, is to provide a dedicated domain space in which registrants can enact second-level domains that provide content relating to do-it-yourself activities, including but not limited to home improvement or arts and crafts. |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
no |
| Restrictions |
|
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
no |
| English Meaning |
-- |
| Appeal Ranking |
0 |
| Appeal Remark |
Reserved for company and affiliate use only. |
| English |
not applicable |
| Spanish |
not applicable |
| Portuguese |
not applicable |
| French |
not applicable |
| Italian |
not applicable |
| German |
not applicable |
| Dutch |
not applicable |
| Swedish |
not applicable |
| Danish |
not applicable |
| Mandarin |
not applicable |
| Russian |
not applicable |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Ms. Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact8@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The proposed gTLD will provide the marketplace with direct association to the term, ʺdiy,ʺ an acronym for the phrase ʺdo-it-yourself.ʺ The mission of this gTLD, .diy, is to provide a dedicated domain space in which registrants can enact second-level domains that provide content relating to do-it-yourself activities, including but not limited to home improvement or arts and crafts. Home renovation is a $100 billion industry in the U.S. [Source: http:⁄⁄www.nahb.org⁄fileUpload_details.aspx?contentID=86474] and some of the larger players in the market such as Home Depot and Lowes, promote and specialize in selling materials for DIY improvement; cultural interest in do-it-yourself activities is increasingly popular, illustrated by 62% of homeowners in 2011 who report they will do some work themselves when they remodel according to the Remodeling Sentiment Report [Source: http:⁄⁄www.remodelormove.com⁄shopping⁄view_product.cfm?pID=42]. The proposed gTLD will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for businesses, organizations or individuals seeking to associate with the term ʺdiy.ʺ
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives. |