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Full info forDCLK

Application ID 1-1141-22713
Status IE Pass
Prioritization Number 1679
TLD (#13) DCLK
IDN Translation (#14b) --
Applicant (#1) Charleston Road Registry Inc.
Website (#5)
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 35 (advertising, business admin, consultancy)
Trademark Class B class 41 (education, entertainment, sporting, cultural)
Trademark Class C
Industry Keyword internet
Remark The mission and purpose of the proposed gTLD, .dclk, is to provide a dedicated Internet space in which Google can continue to innovate on its Double Click offerings and enact second-level domains that relate to the management of digital media via Double Click services.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Google Inc.
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Charleston Road Registry Inc.
Website (#5)
Applicant Address (#2) 1600 Amphitheatre Parkway
Mountain View California 94043
United States [US]
Applicant Phone (#3) 16502530000
Applicant Fax (#4) 1 650 253 0001
Legal Form (#8) Corporation
Exchange Symbol (#9a)
Parent Company (#9b) Google Inc.
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Sarah Falvey
Title (#6) Senior Policy Analyst
e-mail (#6) tas-contact2@google.com
Secondary Contact
Name (#7) Chris Iannuccilli
Title (#7) Director of Marketing
e-mail (#7) chrisiann@google.com
Mission / Purpose (#18a)
18.a. Mission⁄Purpose of the Proposed gTLD

Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.

In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about Google products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to question 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.

The mission and purpose of the proposed gTLD, .dclk, is to provide a dedicated Internet space in which Google can continue to innovate on its Double Click offerings and enact second-level domains that relate to the management of digital media via Double Click services. Double Click is an advertising management and advertiser-serving solution provider and a Google entity. The proposed gTLD will enhance consumer choice by expanding second-level domain namespace and providing a specialized environment for users of Double Click. The gTLD will also enhance Googleʹs Double Click brand and will signal the kind of content available in the domain.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

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