| Application ID |
1-1683-84431 |
| Status |
IE Pass |
| Prioritization Number |
884 |
| TLD (#13) |
CAR |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
no |
| Contested Numbers |
1 |
| GAC Early Warning |
no |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 12 (vehicles, locomotion) |
| Trademark Class B |
|
| Trademark Class C |
|
| Industry Keyword |
auto |
| Remark |
Intended for content related to cars, including the sale, purchase, rental, financing, servicing, repair, insurance and⁄or management of cars, as well as automobile industry-related information, such as new product development and trends (e.g. alternative fuel sources). |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
no |
| Restrictions |
|
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
-- |
| Appeal Ranking |
5 |
| Appeal Remark |
Broad, generic and easily identifiable |
| English |
yes |
| Spanish |
no |
| Portuguese |
no |
| French |
no |
| Italian |
no |
| German |
no |
| Dutch |
no |
| Swedish |
no |
| Danish |
no |
| Mandarin |
yes |
| Russian |
no |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact12@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The mission of this gTLD, .car, is to provide a dedicated domain space in which registrants can enact second-level domains that offer content related to cars, including the sale, purchase, rental, financing, servicing, repair, insurance and⁄or management of cars, as well as automobile industry-related information, such as new product development and trends (e.g. alternative fuel sources). This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. The proposed gTLD will provide the marketplace with direct association with the term, ʺcar.ʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for businesses, organization, or individuals seeking to associate with the term ʺcar.ʺ This assertion is supported by industry data: the International Organization of Motor Vehicle Manufacturers reports over 80 million vehicles were produced worldwide in 2011 [Source: http:⁄⁄oica.net⁄category⁄production-statistics⁄), and the global automobile market is over $3 trillion (http:⁄⁄www.ibisworld.com⁄industry⁄global⁄global-car-automobile-sales.html]. In addition, US-based Cars.com reports 10 million site visitors per month [Source: http:⁄⁄www.cars.com⁄go⁄about⁄us.jsp?section=C&content=fact&aff=national].
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives. |