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Full info forCADILLAC

Application ID 1-1979-22841
Status Withdrawn
Prioritization Number 1884
TLD (#13) CADILLAC
IDN Translation (#14b) --
Applicant (#1) General Motors LLC
Website (#5) http://www.gm.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 12 (vehicles, locomotion)
Trademark Class B
Trademark Class C
Industry Keyword auto
Remark withdrawn
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Afilias
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) General Motors LLC
Website (#5) http://www.gm.com
Applicant Address (#2) 300 Renaissance Center
Detroit MI 48265-3000
United States [US]
Applicant Phone (#3) 01 313 665 4967
Applicant Fax (#4) 01 313 665 4976
Legal Form (#8) Limited Liability Company
Exchange Symbol (#9a)
Parent Company (#9b) General Motors Company
Joint Venture Partners (#9c) NA
Primary Contact
Name (#6) Gretchen Olive
Title (#6) Director of Policy & Industry Affairs
e-mail (#6) cscngtlds22@cscinfo.com
Secondary Contact
Name (#7) Jason Hayden
Title (#7) Business Development Manager
e-mail (#7) newgtlds@cscinfo.com
Mission / Purpose (#18a)
18a
Describe the mission⁄purpose of your proposed gTLD

General Motors LLC is a wholly-owned subsidiary of General Motors Company (“GM”). As an industry-leading car manufacturer selling over 7.5 million vehicles in over 120 countries worldwide, Applicant and its affiliated entities employ 202,000 employees working in 158 facilities touching six continents. From designing and engineering state-of-the-art plants and developing new vehicles and technologies to creating new marketing programs, Applicant and its affiliated entities are committed to following 5 principles in conducting its business:
• Safety and quality first;
• Create lifelong customers;
• Innovate;
• Deliver long-term investment value; and
• Make a positive difference.
Applicant’s online presence is critical to influencing the consumerʹs vehicle purchase decision. In fact, 48% of consumers say manufacturerʹs sites are still the primary source of this factual information (Capgemini) and 92% of new vehicle buyers visit a manufacturerʹs web site before making a purchase (2011 US Maritz NVCS). Applicant and its affiliated entities believe that new gTLDs can provide a further opportunity to innovate, increase customer satisfaction, improve business processes, enhance security and build its reputation as a brand in alignment with the above 5 principles.
Thus, Applicant is seeking the proposed .cadillac gTLD to operate as a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Applicant and its affiliated entities’ ability to:
• create a connected digital presence and personalized brand experience to benefit employees, customers, dealers, suppliers and other business partners;
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate secure interaction and communication with individuals and entities with whom Applicant has a business relationship;
• streamline business operations;
• simplify Internet user navigation to information about Applicant and affiliated entity products and services;
• further demonstrate its commitment to employee, customer, dealer, supplier data security and privacy; and
• meet future customer expectations and competitive market demands.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationCADILLAC

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File an objection for applicationCADILLAC

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Express your interest for a domain name under the extensionCADILLAC

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Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

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