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Full info forBOSTIK

Application ID 1-1264-54834
Status IE Pass
Prioritization Number 869
TLD (#13) BOSTIK
IDN Translation (#14b) --
Applicant (#1) Bostik SA
Website (#5) http://www.bostik.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 1 (chemicals)
Trademark Class B
Trademark Class C
Industry Keyword industry
Remark Bostik SA (“Bostik”) is a global leader in the design, manufacture and marketing of technological adhesives and sealants
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider AFNIC
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Europe
Country France
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Bostik SA
Website (#5) http://www.bostik.com
Applicant Address (#2) 16-32 rue Henri Regnault
Courbevoie 92400
France [FR]
Applicant Phone (#3) +33147969465
Applicant Fax (#4) +33147969690
Legal Form (#8) Société Anonyme
Exchange Symbol (#9a)
Parent Company (#9b) Total SA
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Ms. Caroline Grass-Vinciguerra
Title (#6) Corporate Communications Officer
e-mail (#6) caroline.grass-vinciguerra@bostik.com
Secondary Contact
Name (#7) Ms. Ava Perez
Title (#7) Corporate Communications Manager
e-mail (#7) ava.perez@bostik.com
Mission / Purpose (#18a)
The Applicant, Bostik SA (“Bostik”) is a global leader in the design, manufacture and marketing of technological adhesives and sealants. The company creates high-performance bonding solutions for five strategic markets: construction, transportation, disposable hygiene, tape & label, and flexible lamination.

With 2011 sales of 1.43 € billion, the company employs 4,500 people and has a presence in more than 50 countries with 47 production facilities, 2 corporate research and development laboratories and 10 applied research centers. Bostik was initially founded in 1889 in Massachusetts as the Boston Blacking Co., Since then it has grown to a leading global position: 5th of the top 15 adhesive companies in the world.
Bostik is a subsidiary of the Total Group (http:⁄⁄www.total.com), the fifth largest publicly traded international oil and gas company in the world. Total has been listed on the New York Stock Exchange since 1991 and has one of the largest capitalizations on the Euronext stock exchange. It accounts for 12% of the CAC 40, of which it is the largest listed company. In Forbesʹ 2011 issue of ʹThe Worldʹs Biggest Public Companiesʹ, Total ranked 19 (http:⁄⁄www.forbes.com⁄global2000⁄list⁄).



According to the Applicant, the mission and purpose of the .BOSTIK TLD are manifold, as explained below:

i. First and foremost: to make the most of the opportunity presented by ICANN’s new gTLD Program by securing the Applicant’s key brand name (“BOSTIK”) as a gTLD;

ii. The Applicant sees great value in reflecting the Bostik brand – which has global exposure and an international clientele – at the top level of the DNS’ hierarchy. A .BOSTIK gTLD could become a strong platform for the company, its stakeholders and affiliates and could potentially generate numerous benefits from a marketing and branding perspective. Bostik is currently undergoing a thorough appraisal of the company’s brand identity and will embark on a 10+ year branding and marketing strategy for Bostik and its strategic markets with an external brand agency (The selection of the agency is scheduled for April 17, 2012) (nb : this selection has been finalised as of the date of submission).;

iii. Support day-to-day activities for the benefit of the Applicant, its affiliates, partners businesses and customers;

iv. Provide stakeholders of the Applicant with a recognizable and trusted identifier - .BOSTIK – on the Internet. Such stakeholders include, but are not limited to:
• subsidiaries and joint ventures in various countries (note: these are to be considered “Affiliates” in accordance with ICANN’s Registry Operator Agreement);
• dealers and retailers of Bostik’s products;
• partners;
• sponsorships;
• prospective and current customers;
• shareholders and prospective investors; and
• employees, directors and officers of Bostik
v. Provide such stakeholders with a secure Internet environment, under the control of the Applicant, where they will be able to obtain information and communicate with the company;
vi. Over time: possibly provide the opportunity to certain select stakeholders to register and⁄or use domain names in the .BOSTIK gTLD, insofar and to the extent that (i) Bostik would remain in control over certain aspects of these domain names, (ii) in the opinion of Bostik, this would create significant business opportunities, (iii) there would be branding and marketing benefits for Bostik, and (iv) if sufficient guarantees are put in place to mitigate the risks of damage to the reputation of the BOSTIK brand and the business activities of Bostik;

vii. Gradually assist the Applicant in promoting and offering content in multiple languages and services to an international audience, directly or indirectly accessible under specific domain names registered in the .BOSTIK gTLD, referring to, amongst others, products and services, product and service categories, brands, etc.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

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