Full info forBLOG
| Application ID | 1-1013-74175 |
| Status | IE Pass |
| Prioritization Number | 739 |
| TLD (#13) | BLOG |
| IDN Translation (#14b) | -- |
| Applicant (#1) | Afilias Domains No. 1 Limited |
| Website (#5) | http://www.AfiliasDomains1.info |
| Application Type | |
| Type | Standard |
| Contested | yes |
| Contested Numbers | 1 |
| GAC Early Warning | no |
| Cultural, Linguistic or Religious | no |
| dotBrand | no |
| Trademark Class A | class 38 (telecommunications) |
| Trademark Class B | class 41 (education, entertainment, sporting, cultural) |
| Trademark Class C | |
| Industry Keyword | internet |
| Remark | To create a designated online space for bloggers. |
| Availability Data | |
| Sunrise Period: | fromunknown tounknown |
| Landrush Period: | fromunknown tounknown |
| GoLive: | unknown |
| Registration Policy | |
| Restricted | no |
| Restrictions | |
| Backend Provider | Afilias |
| Registry Website | |
| Keyword | |
| Keyword | yes |
| English Meaning | -- |
| Appeal Ranking | 5 |
| Appeal Remark | Will captilise on the `blogosphere` concept that already exists and will centralise this niche area of the Internet further. |
| English | yes |
| Spanish | yes |
| Portuguese | yes |
| French | yes |
| Italian | yes |
| German | yes |
| Dutch | yes |
| Swedish | yes |
| Danish | yes |
| Mandarin | yes |
| Russian | yes |
| Location | |
| Region | Europe |
| Country | Ireland |
| Community (#19) | -- |
| Geographic (#21a) | -- |
| Geographic Category | -- |
| IDN | |
| IDN (#14) | No |
| A-label (#14a) | -- |
| Translation (#14b) | -- |
| Script Code (#14d) | -- |
| Allows ASCII | yes |
| Applicant | |
| Applicant (#1) | Afilias Domains No. 1 Limited |
| Website (#5) | http://www.AfiliasDomains1.info |
| Applicant Address (#2) | 2 La Touche House IFSC Dublin 1 Ireland [IE] |
| Applicant Phone (#3) | + 353 1 854 1100 |
| Applicant Fax (#4) | + 353 1 791 8569 |
| Legal Form (#8) | limited liability corporation |
| Exchange Symbol (#9a) | |
| Parent Company (#9b) | Afilias Limited |
| Joint Venture Partners (#9c) | not a joint venture |
| Primary Contact | |
| Name (#6) | John Kane |
| Title (#6) | Vice President, Corporate Services |
| e-mail (#6) | Jkane1@afilias.info |
| Secondary Contact | |
| Name (#7) | John Kane |
| Title (#7) | Vice President, Corporate Services |
| e-mail (#7) | jkane@afilias.info |
| Mission / Purpose (#18a) | |
| Afilias Domains No. 1, the Applicant, is a subsidiary of Afilias Limited, and will be referred to throughout this application as Afilias for simplicity of review by ICANN. Mission and purpose There is currently a profusion of blogs and blog posters on the Internet. Someone wishing to search for a particular blog, blogger or topic sometimes has to engage in a rather involved and convoluted web search. The purpose of .BLOG is to create an Internet space which will become the gathering place for bloggers to create trusted and easily accessible blogs and blog entries, and ease of access for people searching for specific topics or bloggers. People will come to know that their favorite bloggers or blog topics are easily discoverable under a .BLOG domain, and bloggers will create more and better content, knowing that they will have an expanded and more targeted audience. Over time, as the .BLOG TLD is increasingly adopted and content accrues, search engines will modify their algorithms to specifically target .BLOG sites and content, making the TLD even more accessible and useful. Due to the proliferation of the “blogosphere” already in existence on the Internet, we anticipate that this space will take some time to catch on and create a recognizable brand and an identity on the Internet, with a unique following and participation base distinct from the general blogosphere. Also, with many existing venues where bloggers can register for free or at minimal cost, creating a blogosphere of well over a million domains, it is most likely that initially only early-adopting bloggers desiring to create a unique Internet presence will make the effort to establish a .BLOG domain. Early adopters will be driven by the desire to take advantage of a memorable, intuitive domain that is unique for bloggers, thus enhancing the uniqueness of their content. Therefore, we anticipate that we will have 47,796 domains under management (DUMs) after three years. The DUMs that will exist, however, will create a high-quality, high value experience for the early adopters, both creators and consumers, which will propel the steady growth of the TLD far into the future. |
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