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Full info forBABY

Application ID 1-1054-95858
Status IE Pass
Prioritization Number 1506
TLD (#13) BABY
IDN Translation (#14b) --
Applicant (#1) DotBaby Inc.
Website (#5) http://www.radixregistry.com
Application Type
Type Standard
Contested yes
Contested Numbers 4
GAC Early Warning yes
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A class 41 (education, entertainment, sporting, cultural)
Trademark Class B class 28 (games, sporting articles)
Trademark Class C class 44 (medical, vet services, hygienic, agriculture)
Industry Keyword family
Remark The mission of the .baby gTLD is to provide internet users with a web location to showcase the lives of their children – where parents, family & friends can capture and share all of the important moments in their babies? lives.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted no
Restrictions
Backend Provider ARI Registry Services
Registry Website
Keyword
Keyword yes
English Meaning --
Appeal Ranking 5
Appeal Remark Broad, generic, and easily identifiable.
English yes
Spanish yes
Portuguese yes
French yes
Italian yes
German yes
Dutch yes
Swedish yes
Danish yes
Mandarin yes
Russian no
Location
Region Asia Pacific
Country United Arab Emirates
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) DotBaby Inc.
Website (#5) http://www.radixregistry.com
Applicant Address (#2) F⁄19, BC1, Ras Al Khaimah FTZ
P.O Box # 16113
Ras Al Khaimah 16113
United Arab Emirates [AE]
Applicant Phone (#3) +14153580831
Applicant Fax (#4) +15126847732
Legal Form (#8) International Business Companies
Exchange Symbol (#9a)
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Brijesh Harish Joshi
Title (#6) Director & GM
e-mail (#6) dotbaby@radixregistry.com
Secondary Contact
Name (#7) Mr. Namit Sunil Merchant
Title (#7) General Manager
e-mail (#7) namit@radixregistry.com
Mission / Purpose (#18a)
MISSION AND PURPOSE:

The internet has metamorphosized the way that people across the globe communicate – whether it is to share their experiences, to announce developments in their lives or to simply keep in touch with others across the world. And this includes how they share updates on their children with others over the web.

The mission of the .baby gTLD is to provide internet users with a web location to showcase the lives of their children – where parents, family & friends can capture and share all of the important moments in their babiesʹ lives.

An AVG research study(^1) across 10 countries revealed that 81% of children under the age of 2 had an online presence in one way or another – ranging from pictures, to email addresses and even social network profiles. Close to 23% children actually begin their digital lives with pre-natal sonogram scans being posted online.

The purpose of the .baby TLD is to give parents the ability to put everything that they want to share and document about their children’s lives, at a web URL that is meant to showcase their journey.

Documenting and recording the important moments in a baby’s life is not something new. Baby books and scrapbooks have been around for ages. With the increased use of the internet though, more and more parents are looking to the internet to share details of their babies’ lives. 79% of those aged 25 – 44 use the internet in the US (Source: Census Bureau), spending an average of 37 hours online per month (Source: ComScore(^2)). Internet users in the US spent 23% of their time on social networks (Source: Nielsen Report(^3))sharing and communicating with family and friends. .Baby thus seems like a natural fit for this audience, giving them a unique & differentiated destination that they could use as a baby book online.

Internet users send out updates across fragmented online channels including social networks, online albums, video streaming sites, blogs, tweets etc. – the idea is to give those that want to share the story of their babies, a place to consolidate everything– a web URL that is meant to be their baby chronicle, something to look back at, and cherish.

Other than the basic baby care essentials, parents today are indulging in quality products for their children– right from designer apparel, expensive gadgets, baby furniture to high-end toys. Spending on childrenʹs clothing is expected to touch $156.8 billion by 2015, with a significant rise seen on high-end brands for infants & toddlers (Source: Global Industry Analysts Inc.(^4)). The global toy market is estimated at $80 billion (Toy Industry Association (^5)) with North America & Europe accounting for 58% of the total market – reinstating the fact that parents indulge in making things special for their children.

The .baby TLD is expected to add that special element– something that parents hand down to their children as a memoir of their lives and a property owned on the web that is exclusively for their child. The Mission and purpose of our TLD is also to contribute to the Internet Namespace in the following ways:

1.1 ENHANCE REGISTRANT CHOICE

Due to the saturated nature of the existing gTLD space, many Internet users have to opt for a name that does not suit their needs best. Our Registry will provide Registrants a higher probability of obtaining their desired name.

1.2 CREATE A CLEANER INTERNET SPACE

To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.

1.3 CREATE A STABLE AND RESILIENT INTERNET SPACE

To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime

References:

* (^1)http:⁄⁄mashable.com⁄2010⁄10⁄07⁄toddlers-online-presence⁄ and http:⁄⁄www.businesswire.com⁄news⁄home⁄20101006006722⁄en⁄Digital-Birth-Online-World

* (^2) http:⁄⁄www.comscoredatamine.com⁄2011⁄01⁄average-time-spent-online-per-u-s-visitor-in-2010⁄

* (^3)http:⁄⁄blog.nielsen.com⁄nielsenwire⁄social⁄

* (^4)http:⁄⁄www.prweb.com⁄releases⁄childrens_wear⁄infant_toddler_kids_wear⁄prweb8061559.htm

* (^5) http:⁄⁄www.toyassociation.org⁄AM⁄PDFs⁄Trends⁄ToyMarkets10.pdf

This completes our response to Q18(a).

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

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Express your interest for a domain name under the extensionBABY

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

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