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Full info forAQUARELLE

Application ID 1-1685-37800
Status IE Pass
Prioritization Number 1686
TLD (#13) AQUARELLE
IDN Translation (#14b) --
Applicant (#1) Aquarelle.com
Website (#5) http://www.aquarelle.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 31 (agricultural, live animals, fruits, veg, plants)
Trademark Class B class 35 (advertising, business admin, consultancy)
Trademark Class C
Industry Keyword internet
Remark Aquarelle.com SA (“Aquarelle”), is a member of the Aquarelle Group, and one of Europe’s leading network of on line flower shops. Since 1987, Aquarelle has developed a network of flower shops under the AQUARELLE brand in France.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider AFNIC
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region Europe
Country France
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Aquarelle.com
Website (#5) http://www.aquarelle.com
Applicant Address (#2) 118, Rue de Tocqueville
Paris 75017
France [FR]
Applicant Phone (#3) +33 140541010
Applicant Fax (#4) +33 140541064
Legal Form (#8) SAS - Société par actions simplifiées
Exchange Symbol (#9a)
Parent Company (#9b) Aquarelle Group
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mr. Nicolas Aubin
Title (#6) CTO
e-mail (#6) naubin@universalflower.com
Secondary Contact
Name (#7) Mr. François de Maublanc
Title (#7) CEO
e-mail (#7) fdm@aquarelle.com
Mission / Purpose (#18a)

(a) The Applicant, Aquarelle.com SA (“Aquarelle”), is a member of the Aquarelle Group, and one of Europe’s leading network of on line flower shops. Since 1987, Aquarelle has developed a network of flower shops under the AQUARELLE brand in France.
About ten years ago, Aquarelle started with on line sales of flowers and bouquets, and delivering them throughout France and, afterwards, throughout Europe. Currently, Aquarelle operates various websites under different domain names registered in gTLDs and ccTLDs, and has hance developed close ties with its professional customers and consumers.

In the meantime, Aquarelle has developed various other offerings, on line and off line sales channels, most of which under the Aquarelle brand. Therefore, a good and reliable Internet presence is critical for the Applicant and its day-to-day activities.

According to the Applicant, the mission and purpose of the .AQUARELLE TLD are manifold, as will be further explained below:

i. First and foremost: make the most out of the opportunity presented by ICANN’s New gTLD Program, and therefore securing the distinctive element out of Applicant’s key brand (“AQUARELLE”) as a gTLD;

ii. Aquarelle sees great value in reflecting the highly distinctive and recognizable brand AQUARELLE – which has a true international exposure and clientele – at the top level of the DNS’ hierarchy. It strongly believes that a .AQUARELLE gTLD could in the future turn out to become an interesting platform for Aquarelle, and potentially generate numerous benefits from a marketing and branding perspective;

iii. Support the Aquarelle Group’s day-to-day activities, for the benefit of the Applicant, its affiliates, connected businesses and consumers;

iv. Provide stakeholders of the Applicant with a recognizable and trusted identifier - .AQUARELLE – on the Internet. Such stakeholders include, but are not limited to:

• subsidiaries;
• affiliate partners;
• sponsorships;
• prospective and current customers;
• employees, directors and officers of Aquarelle and its subsidiaries.

v. Provide such stakeholders with a secure and safe Internet environment, under the control of the Applicant, in which they are able to obtain information from and communicate with the Aquarelle;

vi. Over time: provide for the opportunity to certain selected stakeholders to register and⁄or use domain names in the .AQUARELLE gTLD, insofar and to the extent that (i) Aquarelle would remain in control over certain aspects of these domain names, (ii) in the opinion of Aquarelle, this would create significant business opportunities, (iii) there would be branding and marketing benefits for the Aquarelle Group as a whole, and (iv) if sufficient guarantees can be put in place in order to mitigate the risks of damage to the reputation of the AQUARELLE brand and the business activities of the Applicant;

vii. Further assist the Applicant in general in promoting and offering content in multiple languages and services to an international audience, directly or indirectly accessible under specific domain names registered in the .AQUARELLE gTLD, referring to, amongst others, products and services, product and service categories, brands, etc.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationAQUARELLE

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Express your interest for a domain name under the extensionAQUARELLE

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