| Application ID |
1-1138-33325 |
| Status |
IE Pass |
| Prioritization Number |
781 |
| TLD (#13) |
APP |
| IDN Translation (#14b) |
-- |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Application Type |
| Type |
Standard |
| Contested |
yes |
| Contested Numbers |
4 |
| GAC Early Warning |
yes |
| Cultural, Linguistic or Religious |
no |
| dotBrand |
no |
| Trademark Class A |
class 9 (apparatus, software, computer) |
| Trademark Class B |
class 45 (legal, social & personal services) |
| Trademark Class C |
class 42 (tech services, dev HW, SW) |
| Industry Keyword |
internet |
| Remark |
We intend for .app to be a TLD dedicated to application developers. The term “app” is used in a variety of contexts, including mobile applications, browser-based applications and even desktop applications. |
| Availability Data |
| Sunrise Period: |
fromunknown tounknown |
| Landrush Period: |
fromunknown tounknown |
| GoLive: |
unknown |
| Registration Policy |
| Restricted |
yes |
| Restrictions |
.APP is to be restricted for use by relevant developer communities, but to be inclusive of the full range of application development communities and not to restrict registration to developers on a particular platform. |
| Backend Provider |
Google Inc. |
| Registry Website |
|
| Keyword |
| Keyword |
yes |
| English Meaning |
-- |
| Appeal Ranking |
0 |
| Appeal Remark |
Reserved for company and affiliate use only. |
| English |
yes |
| Spanish |
yes |
| Portuguese |
yes |
| French |
yes |
| Italian |
yes |
| German |
yes |
| Dutch |
yes |
| Swedish |
yes |
| Danish |
yes |
| Mandarin |
yes |
| Russian |
yes |
| Location |
| Region |
North America |
| Country |
United States |
| Community (#19) |
-- |
| Geographic (#21a) |
-- |
| Geographic Category |
-- |
| IDN |
| IDN (#14) |
No |
| A-label (#14a) |
-- |
| Translation (#14b) |
-- |
| Script Code (#14d) |
-- |
| Allows ASCII |
yes |
| Applicant |
| Applicant (#1) |
Charleston Road Registry Inc. |
| Website (#5) |
|
| Applicant Address (#2) |
1600 Amphitheatre Parkway
Mountain View California 94043
United States [US] |
| Applicant Phone (#3) |
16502530000 |
| Applicant Fax (#4) |
1 650 253 0001 |
| Legal Form (#8) |
Corporation |
| Exchange Symbol (#9a) |
|
| Parent Company (#9b) |
Google Inc. |
| Joint Venture Partners (#9c) |
|
| Primary Contact |
| Name (#6) |
Sarah Falvey |
| Title (#6) |
Senior Policy Analyst |
| e-mail (#6) |
tas-contact3@google.com |
| Secondary Contact |
| Name (#7) |
Chris Iannuccilli |
| Title (#7) |
Director of Marketing |
| e-mail (#7) |
chrisiann@google.com |
| Mission / Purpose (#18a) |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible and useful by extending the utility of the DNS while enhancing the performance, security, and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about Google products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The proposed gTLD will provide Google with direct association to the term ʺapp,ʺ which is an abbreviation of ʺapplication.ʺ The mission of this gTLD, .app, is to provide a dedicated domain space in which Google and select members of its application developer network (“Network”) can enact second-level domains that relate to the offering of Google’s and its Network’s applications and application-specific content. Charleston Road Registry expects uses of the gTLD may include but are not limited to Chrome applications, web applications, Google App Engine applications, Android applications, and mobile applications on other platforms. The proposed gTLD will enhance consumer choice by providing new availability in the second-level domain space in which Google and its Network can deliver new content and offerings. It also creates new layers of organization on the Internet and signals the kind of content available in the domain. |