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Full info forAIG

Application ID 1-1700-54316
Status IE Pass
Prioritization Number 174
TLD (#13) AIG
IDN Translation (#14b) --
Applicant (#1) American International Group, Inc.
Website (#5) http://www.aig.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 36 (insurance, finance, real estate)
Trademark Class B
Trademark Class C
Industry Keyword insurance
Remark AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property casualty networks of any insurer. 
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Neustar
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) American International Group, Inc.
Website (#5) http://www.aig.com
Applicant Address (#2) 80 Pine Street
30th Floor
New York New York 10005
United States [US]
Applicant Phone (#3) +1 212 770 7000
Applicant Fax (#4) +1 212 770 9987
Legal Form (#8) Corporation
Exchange Symbol (#9a) New_York_Stock_Exchange
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Joshua Bourne
Title (#6) Managing Partner
e-mail (#6) Bourne.AG@fairwindspartners.com
Secondary Contact
Name (#7) Mark Clowes
Title (#7) Director, Global Branding
e-mail (#7) mark.clowes@aig.com
Mission / Purpose (#18a)
18.1 Mission and Purpose of .AIG
American International Group, Inc. (“AIG”) is a leading international insurance and financial organization with approximately 63,000 employees serving customers in more than 130 countries. AIG content is accessible in the .COM gTLD, as well as a multitude of ccTLDs.

AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. The preservation of this brand is of paramount importance to AIG in all aspects of its operations, including and especially on the Internet. Operating the brand as a gTLD will likely be an important part of its digital strategy in the future.

Through a unified corporate approach, AIG intends to submit three gTLD applications for the .AIG, .CHARTIS, and .TRAVELGUARD strings.

AIG will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance AIG’s online strategy as a leading international insurance and financial organization. AIG currently has operations in the following segments: Chartis, Inc.; SunAmerica Financial Group; International Lease Finance Corporation; and United Guaranty Corporation.

The intended future mission and purpose of the .AIG gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by AIG and its qualified subsidiaries and affiliates, for AIG customers and interested parties.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of gTLDs. The .AIG gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting AIG’s online presence and identity; expanding its marketing and promotion efforts; providing a secure channel for online products and services; and offering a platform through which to consolidate many of the intellectual property activities of AIG.

AIG intends to initially limit registration and use of domain names within the .AIG gTLD to AIG and its qualified subsidiaries and affiliates. This initial limited use will allow AIG to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt AIG from its annual Code of Conduct Compliance requirements.

After Stage 3 (see below), AIG will evaluate whether opportunities exist to carry out the business strategy for the .AIG gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than AIG and its qualified subsidiaries and affiliates.

AIG currently plans a four-stage rollout for .AIG:

1. Stage 1

The initial stage of implementation of the gTLD will involve AIG registering a limited number of .AIG second-level domain names.

This initial use will provide AIG’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .AIG gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate AIG staff to coordinate with the internal and external staff responsible for the delegation and setup phases of the .AIG gTLD to ensure a proper transition from delegation to full operation.

2. Stage 2

Once all testing has been successfully completed, AIG will begin allocating domain names in .AIG for more widespread internal corporate use. During this same period of time, AIG will begin evaluating strategies to potentially migrate traffic away from its current patchwork network of second-level domain names, which are registered in a variety of TLDs, to AIG’s new gTLDs, .AIG, .CHARTIS, and .TRAVELGUARD.

It is in Stage 2 that AIG will evaluate expanding the operations of the gTLD to permit registration by other registrants such as licensees or other strategic partners. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage 3. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with AIG’s business model.

3. Stage 3

Depending upon the analysis of the evaluations undertaken in Stage 2, AIG may begin to implement the migration of Internet traffic away from the TLDs in which AIG’s domain names are currently registered, and toward the .AIG, .CHARTIS, and .TRAVELGUARD gTLDs. It is in this stage that AIG also may implement its decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of AIG’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that AIG will have full control over the number of registrations in the .AIG gTLD namespace, AIG is confident that the number of domain name registrations will be less than 10,000 in the first five years of operation.

4. Stage 4

Based on its experience with any expansion implemented in Stage 3, AIG will assess whether its business plan and expansion strategy should be augmented by extending registration rights to a broader class of registrants, including potential employees and customers of AIG. It is anticipated by AIG that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary and affiliate, and licensee and partner use will take into account this experience as well as the technical analysis of potential expansion.

The potential use of the .AIG gTLD by these or other business segments will also be driven by AIG’s future business strategies as identified in its annual report and investor filings, see http:⁄⁄www.aigcorporate.com⁄investors⁄annualreports_proxy.html.

Utilizing current projections based upon AIG’s existing businesses, future business plans, current domain name portfolio, and other strategic factors, AIG estimates second-level domain name registrations to be in line with the projections set forth in the financial template provided in the answer to Question 46 of this application.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationAIG

Do you want to be kept up to date with the application status for a domain under a new gTLD?

We understand that the roll out of the new gTLD’s is a long process and you may be undecided on the specific domain you wish to pursue. Nonetheless, if you would like to be informed about the progress of a particular new gTLD, and all essential elements (policies, pricing, launch schedules, and registration deadlines), request a follow up and join our watchlist. Alternatively, let us review your business/situation and supply you with a customized solution fitting your individual needs.

File an objection for applicationAIG

eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:

Express your interest for a domain name under the extensionAIG

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

Contact us to know more: