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Full info forAETNA

Application ID 1-1850-74225
Status IE Pass
Prioritization Number 894
TLD (#13) AETNA
IDN Translation (#14b) --
Applicant (#1) Aetna Life Insurance Company
Website (#5) http://www.aetna.com
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 36 (insurance, finance, real estate)
Trademark Class B
Trademark Class C
Industry Keyword insurance
Remark As the life and health insurance subsidiary of health care company Aetna Inc., Aetna Life Insurance Company (“Aetna”) offers group life policies, health policies and related health care benefits, and select individual products throughout North America. It also provides disability insurance and related services.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Neustar
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) Aetna Life Insurance Company
Website (#5) http://www.aetna.com
Applicant Address (#2) 151 Farmington Avenue
Hartford Connecticut 06156
United States [US]
Applicant Phone (#3) +011 860 273 0123
Applicant Fax (#4) +011 860 273 8340
Legal Form (#8) Corporation
Exchange Symbol (#9a)
Parent Company (#9b) Aetna, Inc. (AET)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Ms. Cheri Sullivan
Title (#6) Paralegal, Intellectual Property & Technology
e-mail (#6) SullivanC2@AETNA.com
Secondary Contact
Name (#7) Mr. Eric Kirsten
Title (#7) Head of Digital Marketing
e-mail (#7) KirstenE@aetna.com
Mission / Purpose (#18a)
As the life and health insurance subsidiary of health care company Aetna Inc., Aetna Life Insurance Company (“Aetna”) offers group life policies, health policies and related health care benefits, and select individual products throughout North America. It also provides disability insurance and related services. Aetna was founded in 1853 and is the primary entity that makes up Aetna Inc.ʹs Group Insurance, health care and legacy large case pensions businesses.

Aetna, through its parent, Aetna Inc., owns various trademarks in the United States, including: “AETNA”, Serial No. 85⁄576,962; “AETNA”, Registration No.: 1,939,424; “AETNA NAVIGATOR”, Registration No.: 3,308,001; “AETNA HEALTHFUND”, Registration No. 2,765,645; and “DocFind”, Reg. No. 2,075,630, among hundreds of others.

Aetna also owns over 1,200 domain names related to the AETNA® brand. For example, Aetna has owned aetna.com since 1993, and also owns⁄operates aetnamedicare.com, and docfind.com. Applicant actively uses aetna.com to provide insurance products, services, and information to its policyholders.
Aetna markets its products and services under the AETNA® marks and related brands. It has continuously used the AETNA® marks and name in commerce in the United States – prominently using and promoting the AETNA® marks in advertising, in sales, and in various other ways. As a result of these efforts, the AETNA® marks are highly regarded, well-known and widely recognized by consumers, and serve to identify and indicate Aetna as a source of its products and services. The marks also serve to distinguish Aetna’s products and services from the products and services of others. As a result, Aetna has spent considerable resources protecting these marks and its brand.

With this in mind, the mission and purpose of Aetna’s application for the .AETNA gTLD is as follows:
i. secure and protect Aetna’s brand as a gTLD;

ii. reflect the AETNA® marks and brand at the top level of the DNS’ hierarchy;

iii. provide a secure and trusted platform for electronic communication and transactions on the Internet;

iv. provide Aetna’s stakeholders with a recognizable and trusted identifier on the Internet. Such stakeholders include, but are not limited to:

• subsidiaries;
• official dealers and retailers of Aetna’s products and services;
• affiliates, including providers and resellers;
• regulators;
• prospective and current customers; and
• directors and officers of Aetna and its parent company, Aetna Inc.; and

v. provide such stakeholders with a secure and safe Internet environment, which increases brand awareness and stakeholder trust – two key assets within the insurance industry.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

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