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Full info forABC

Application ID 1-1146-98846
Status IE Pass
Prioritization Number 1789
TLD (#13) ABC
IDN Translation (#14b) --
Applicant (#1) American Broadcasting Companies, Inc.
Website (#5)
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand yes
Trademark Class A class 38 (telecommunications)
Trademark Class B class 41 (education, entertainment, sporting, cultural)
Trademark Class C class 35 (advertising, business admin, consultancy)
Industry Keyword TV
Remark American Broadcasting Companies, Inc.
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted yes
Restrictions dotbrand
Backend Provider Verisign
Registry Website
Keyword
Keyword no
English Meaning --
Appeal Ranking 0
Appeal Remark Reserved for company and affiliate use only.
English not applicable
Spanish not applicable
Portuguese not applicable
French not applicable
Italian not applicable
German not applicable
Dutch not applicable
Swedish not applicable
Danish not applicable
Mandarin not applicable
Russian not applicable
Location
Region North America
Country United States
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) No
A-label (#14a) --
Translation (#14b) --
Script Code (#14d) --
Allows ASCII yes
Applicant
Applicant (#1) American Broadcasting Companies, Inc.
Website (#5)
Applicant Address (#2) 77 West 66th Street
New York 10023
United States [US]
Applicant Phone (#3) +01 818 560 1000
Applicant Fax (#4) +01 818 553 7210
Legal Form (#8) corporation
Exchange Symbol (#9a)
Parent Company (#9b) ABC Holding Company, Inc.
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Jonathon Luper
Title (#6) Director, IT
e-mail (#6) duke.luper@disney.com
Secondary Contact
Name (#7) Kathy Nolda
Title (#7) Clearance Manager
e-mail (#7) kathy.nolda@disney.com
Mission / Purpose (#18a)
American Broadcasting Companies, Inc. (“ABC”) is applying for the .ABC global top level domain (“gTLD”). ABC will act as the Registry Operator, and outsource Registry Services to Verisign, Inc. ABC plans to leverage relationships with existing partner Registrars to provide 2nd level domain registration services. ABC will operate a closed gTLD, meaning it will always be the Registrant and not open to third parties to register second level domains. ABC is 100% wholly owned by ABC Holdings, Inc., which is a subsidiary of The Walt Disney Company (“Disney”). ABC has the backing and financial strength of Disney. Disney is the premier global entertainment brand, a Fortune 100 New York Stock Exchange listed company, is included in the Dow Jones Industrial Average, and consistently carries an “A” debt rating with Standard and Poors.

The ABC company vision is to “super-serve fans with compelling storytelling, digital and social experiences that connect them with entertainment, news and information they love and desire anytime, anywhere.” Acquiring and operating a .ABC gTLD is consistent with and supportive of that vision.

Social media, mobile applications, and emerging innovative technologies are critical for success as ABC continues to expand its business model and reach. Cultivation of new opportunities has proven financially sound for the company as technology and consumer behaviors continue to evolve and expand. As part of a portfolio of diverse investments, ABC continues to fund exploratory business models. One focus area is programming content distributed and marketed over the Internet. Many benefits of securing this gTLD were discussed, some of which are:

1) Improved brand marketing and management
a) Increased online brand visibility
b) Shortened and more easily remembered URL strings (i.e. show.abc or partner.abc)
c) Greater native use in social media sharing
d) Value-add to advertisers and distributors through new co-branding and marketing opportunities
2) Enhanced security, control, and customer trust
a) Additional brand protection through control of activity and content within the gTLD
b) Controlled, customized domain names for affiliates, vendors, and partners
c) Added layers of protection for brands like ABC that are the frequent target of phishing and other types of online attacks.
3) Better control, understanding and use of data, for ABC and its partners
a) Expanded user registration, account management and personalization offers new possibilities to track information about users and their choices
b) Overall better intellectual property data management and reporting
c) Ability to accrue distributor’s content

The company has many different ideas in the concept stage about how to use .ABC. Until they are more fully analyzed, it is hard to know how many second level domains will be created. The business plan allows for up to 50, at this time, both from a cost and practicality perspective. There are two primary thoughts on how to deploy and develop the new gTLD. One is to provide original show content. For example, the show “Revenge” might have a REVENGE.ABC domain featuring new and⁄or promotional show content with an easy-to-remember domain name address. Another likely use is for specific initiative-based or broad brand marketing and content experiences tied to global strategies, new business opportunities, large-scale promotions and marketing events.

ABC has chosen to outsource the registry service operations to Verisign, the premier registry services provider in the marketplace. Their preeminence will provide ABC a level of performance, reliability and protection the brand requires. Technical and business relationships are strong between ABC and Verisign, and with ABC’s parent companies.

The business model plans for .ABC to be a net cost to the company. Labor, marketing, general and administrative, facilities and other costs that already exist can be leveraged and priorities adjusted to utilize existing capacity, therefore minimizing incremental costs. In the financial proformas, a conservative approach was taken, pricing both existing and incremental costs related to the gTLD.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of applicationABC

Do you want to be kept up to date with the application status for a domain under a new gTLD?

We understand that the roll out of the new gTLD’s is a long process and you may be undecided on the specific domain you wish to pursue. Nonetheless, if you would like to be informed about the progress of a particular new gTLD, and all essential elements (policies, pricing, launch schedules, and registration deadlines), request a follow up and join our watchlist. Alternatively, let us review your business/situation and supply you with a customized solution fitting your individual needs.

File an objection for applicationABC

eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:

Express your interest for a domain name under the extensionABC

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

Contact us to know more: