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Full info for健康

Application ID 1-1708-88054
Status IE Pass
Prioritization Number 68
TLD (#13) 健康
IDN Translation (#14b) healthy
Applicant (#1) Stable Tone Limited
Website (#5)
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning yes
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A class 44 (medical, vet services, hygienic, agriculture)
Trademark Class B class 5 (pharma, dietetic food)
Trademark Class C class 41 (education, entertainment, sporting, cultural)
Industry Keyword healthcare
Remark the .健康TLD (.jiankang) (…) is intended to benefit Chinese-speaking internet users by providing a designated and focused namespace for individuals and entities interested in issues related to healthy lifestyles, products and services (…) will allow English language second level registrations
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted no
Restrictions
Backend Provider Neustar
Registry Website
Keyword
Keyword yes
English Meaning healthy
Appeal Ranking 2
Appeal Remark Very specific. Unsure if there is a market big enough for it.
English no
Spanish no
Portuguese no
French no
Italian no
German no
Dutch no
Swedish no
Danish no
Mandarin yes
Russian no
Location
Region Asia Pacific
Country Hong Kong
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) Yes
A-label (#14a) xn--nyqy26a
Translation (#14b) healthy
Script Code (#14d) Hans
Allows ASCII
Applicant
Applicant (#1) Stable Tone Limited
Website (#5)
Applicant Address (#2) Unit 10-18, 32⁄F, Tower 1, Millennium City 1
388 Kwun Tong Road, Kwun Tong
Hong Kong Kowloon
Hong Kong [HK]
Applicant Phone (#3) +85 2 2824 8694
Applicant Fax (#4) +85 2 3972 2211
Legal Form (#8) Limited Company
Exchange Symbol (#9a)
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mike Rodenbaugh
Title (#6) Founder - Rodenbaugh Law
e-mail (#6) stabletonetld@rodenbaugh.com
Secondary Contact
Name (#7) Qiang Jason Du
Title (#7) Director
e-mail (#7) jasonscdu@aol.com
Mission / Purpose (#18a)
(a) Stable Tone Limited is applying to become an ICANN accredited Top Level Domain (TLD) registry for the .健康TLD (.jiankang). The .健康TLD is intended to benefit Chinese-speaking internet users by providing a designated and focused namespace for individuals and entities interested in issues related to healthy lifestyles, products and services. The Chinese letters “健康 “translate to ‘healthy’ in English, and are pronounced roughly “Jian-Kang”. The .jiankang TLD is targeted primarily at potential registrants and Internet users in Mainland China, therefore most of the registrations will be in the Chinese language and Simplified Chinese characters. Stable Tone will allow English language second level registrations, though these are seen to constitute a minority of the domains under management (DUM). Stable Tone will enable registration of secondary level Chinese IDN names in .健康TLD and English language ASCII names, by individuals as well as organizations who would like to provide goods and services as well as information related to healthy lifestyles, products and services. The target market is wellness care, leisure care, fitness and sports, healthy food and drink companies. The channel to market is through a specialized sales team that will work with accredited registrars with specific emphasis on the .jiankang (healthy) themed market.

The concept of healthy lifestyle has been intertwined with Chinese culture for thousands of years. Healthy and wellness practices such as dietary therapy, acupuncture, herbal medicine and teas, exercise such as Tai Chi and Qui Gong, and massage such as Tui Na have been a mainstay of Chinese culture and lifestyle for several thousand years. Even though, with a median age of 35.5, the average Chinese is considered somewhat young, interest in and consistent practice of at least one of these healthy lifestyle concepts is widespread.(Source: http:⁄⁄www.indexmundi.com⁄china⁄median_age.html)

The Chinese internet users have increased in dramatic numbers, from 22.5M in 2000 to 513.1M in 2012 (Source: http:⁄⁄www.internetworldstats.com⁄top20.htm and http:⁄⁄www.cnnic.net.cn⁄en⁄index⁄0O⁄index.htm). Yet there are only 11.21M domain names and only 2.79M websites to address any and all types of content (Source: http:⁄⁄www.cnnic.net.cn⁄en⁄index⁄0O⁄index.htm). CNNIC has recently announced policies to expand the use of Chinese IDNs. The Company sees this as an encouraging sign that the Chinese IDN market is a growing opportunity.



Given the growing internet user base and the lack of any designated and focused TLD targeted at the healthy lifestyle interest, the .健康TLD (.jiankang) is intended to fill a market gap and provide not only a focused and designated TLD, but also an innovative and intuitive address in the Chinese language and script.

The .健康TLD is also envisioned to be a premium Internet space, under control of Stable Tone, to allow the distribution and exchange of information, products and services relevant to healthy lifestyle, by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .健康TLD (.jiankang) domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including, but not limited to, website hosting, SEO, marketing and consulting services. Stable Tone will take both technical as well as policy measures to differentiate and distinguish .健康TLD (.jiankang) from other TLDs rife with abusive domains which seek to misguide and defraud the consumer. The lack of monitoring and abuse mitigation has led to a plethora of websites with fraudulent, unhealthy, even dangerous products and information.

Stable Tone is founded by Jason Du, who serves as CEO and Chairman. Mr. Du has more than 14 years of technical and managerial experience in Internet businesses. He is joined by a distinguished set of executives with proven track records of establishing successful Internet businesses both in China and in the USA.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

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