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Full info for世界

Application ID 1-1708-19635
Status IE Pass
Prioritization Number 8
TLD (#13) 世界
IDN Translation (#14b) world, globe, universe (or similar)
Applicant (#1) Stable Tone Limited
Website (#5)
Application Type
Type Standard
Contested no
Contested Numbers 1
GAC Early Warning no
Cultural, Linguistic or Religious no
dotBrand no
Trademark Class A class 41 (education, entertainment, sporting, cultural)
Trademark Class B class 35 (advertising, business admin, consultancy)
Trademark Class C
Industry Keyword generic
Remark It is pronounced roughly “She-jee-ay”. The Company intends for .世界 names to be registered and used by anyone interested to communicate online in Chinese language. (…) The Company will allow English language second level registrations …
Availability Data
Sunrise Period: fromunknown tounknown
Landrush Period: fromunknown tounknown
GoLive: unknown
Registration Policy
Restricted no
Restrictions
Backend Provider Neustar
Registry Website
Keyword
Keyword yes
English Meaning world, globe, universe (or similar)
Appeal Ranking 2
Appeal Remark Very vague. Competition from more identifiable strings.
English no
Spanish no
Portuguese no
French no
Italian no
German no
Dutch no
Swedish no
Danish no
Mandarin yes
Russian no
Location
Region Asia Pacific
Country Hong Kong
Community (#19) --
Geographic (#21a) --
Geographic Category --
IDN
IDN (#14) Yes
A-label (#14a) xn--rhqv96g
Translation (#14b) world, globe, universe (or similar)
Script Code (#14d) Hans
Allows ASCII
Applicant
Applicant (#1) Stable Tone Limited
Website (#5)
Applicant Address (#2) Unit 10-18, 32⁄F, Tower 1, Millennium City 1
388 Kwun Tong Road, Kwun Tong
Hong Kong Kowloon
Hong Kong [HK]
Applicant Phone (#3) +85 2 2824 8694
Applicant Fax (#4) +85 2 3972 2211
Legal Form (#8) Limited Company
Exchange Symbol (#9a)
Parent Company (#9b)
Joint Venture Partners (#9c)
Primary Contact
Name (#6) Mike Rodenbaugh
Title (#6) Founder - Rodenbaugh Law
e-mail (#6) stabletonetld@rodenbaugh.com
Secondary Contact
Name (#7) Qiang Jason Du
Title (#7) Director
e-mail (#7) jasonscdu@aol.com
Mission / Purpose (#18a)
Question 18: Mission⁄purpose of .世界TLD

(a)Describe the mission⁄purpose of your proposed gTLD.

Stable Tone Limited is applying to become an ICANN accredited Top Level Domain (TLD) registry for the .世界TLD (.shijie). The .世界TLD is intended to benefit the Chinese-speaking internet users by providing a designated and focused namespace for individuals, entities and businesses to communicate online entirely in their own language – indeed entirely in their own world. The Chinese letters .世界approximiately translate to ‘world’, ‘globe’ or ‘universe’ in English, with meaning of world, universe, globe, space, cosmos, life, atmosphere, realm, system, existence, nature, entity, humankind, business, etc. It is pronounced roughly “She-jee-ay”. The Company intends for .世界 names to be registered and used by anyone interested to communicate online in Chinese language.

The .世界TLD is targeted primarily at potential registrants and Internet users in Mainland China, therefore most of the registrations will be in the Chinese language and Simplified Chinese characters. The Company will allow English language second level registrations, though these are seen to constitute a minority of the domains under management (DUM). The Company will enable registration of secondary level Chinese IDN names in .世界TLD and English language ASCII names, by individuals as well as businesses targeting the Chinese language Internet user. The target market is any individual, entity or business with a desire to reach the Chinese speaking market, mostly in Mainland China. Second level domain names in this TLD will be available through the registrar channel, and will be priced competitively with current gTLD and ccTLD alternatives.


The .世界 TLD will be a ubiquitous Internet space, under control of the Company, to allow the distribution and exchange of information, products and services by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .世界 domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD including, but not limited to, website hosting, SEO, marketing and consulting services. Stable Tone will distinguish .世界 from other spaces which are more narrowly focused, and which are not in Chinese language.

The Chinese internet users have increased in dramatic numbers, from 22.5M in 2000 to 513.1M in 2012 (http:⁄⁄www.internetworldstats.com⁄top20.htm & http:⁄⁄www.cnnic.net.cn⁄en⁄index⁄0O⁄index.htm). Yet there are only 11.21M domain names and only 2.79M websites to address any and all types of content (http:⁄⁄www.cnnic.net.cn⁄en⁄index⁄0O⁄index.htm). CNNIC has recently announced policies to expand the use of Chinese IDNs. The Company sees this as an encouraging sign that the Chinese IDN market is a growing opportunity.


The Company was founded by Jason Du, who serves as CEO and Chairman. Mr. Du has more than 14 years of technical and managerial experience in Internet businesses. He is joined by a distinguished set of executives with proven track records of establishing successful Internet businesses both in China and in the USA.

Given Jason Du’s respective track records, establishing several successful new Internet businesses, Stable Tone is confident that it will provide beneficial services for Chinese speaking internet users and the businesses and persons wishing to interact online with them.

If you wish to download the application information pertaining to this new gTLD, please select your download preference below: 1) A PDF compilation of the information provided by eBrand Services will be generated for you.; 2) The public portion of the application made available by ICANN will be generated.

PDF

Download public portion of application

Be informed about the status of application世界

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File an objection for application世界

eBrand Services has designed a series of defensive approaches to ensure that rightholders can object applications of new gTLD that affect their interests asserting prior rights over certain string or Trademark. Contact us to know more:

Express your interest for a domain name under the extension世界

An Expression of Interest allows you to submit a non-binding interest in registering the specific domains most relevant to you. By doing so, we can provide you with up-to-date information about launch schedules, pricing, policies, and ensure you avoid missing registration deadlines. Prior to the release of your domain name under a new gTLD, we will let you know and we can assist you in turning your Expression of Interest into a binding registration order, or cancel your Expression of Interest. Whilst we will endeavor to secure your desired domain for you, please note that we cannot guarantee a successful registration. It is important to acknowledge that multiple registration phases will take place. For more information, please refer our FAQ’s. All Expression of Interest’s are free of charge and legally non-binding.

Additionally, let us review your business/situation and supply you with a customized solution fitting your individual needs.

Contact us to know more: