| DATES | Sunrise Period: |
from
2014-01-17
to
2014-03-17
|
|
| Landrush Period: |
from
2014-03-20
to
2014-04-21
|
||
| GoLive: |
2014-04-24
|
||
| APPLICATION | APPLICANT | ||
| IDN Translation: | website in chinese | Applicant: | TLD REGISTRY LIMITED |
| Type: | Standard | Website: | http://internetregistry.info |
| Status: | IE Pass | Region: | Europe |
| Prio: | 35 | Country: | Ireland |
| Contested: | no | RESTRICTIONS | |
| dotBrand: | no | Restricted: | no |
| Industry: | generic | Restrictions: | |
| Remark: Chinese consumers don’t need the purpose of Dot Chinese Website explained to them. The relevance of the TLD is clear and intuitive. When Chinese consumers search Baidu of Google for the Chinese language version of an international website, they use the search term + the Chinese word for “Chinese Website” — the same characters as Dot Chinese Website. Dot Chinese Website is the natural home for Chinese language news and media sites. The Chinese phrase 中文网 (“Chinese language website”) is the utterly standard phrase that communicates to Chinese netizens that the site is localized into Chinese. Like the Chinese characters for Dot Chinese Online, the characters for Dot Chinese Website have been validated by hundreds of the most famous localized Chinese sites on the web. Brands, corporates and publishers as diverse as Nokia, MSN, Reuters, Jay Chou, the NBA, Eminem, CNBC, IMDb, Real Madrid, Samsung, the United Nations, the BBC and scores of others are already using 中文网 in their names. Quoted from the application: The top level domain is .中文网 representing the meaning ʺWebsite in Chineseʺ using Chinese Characters (Herein referred to as .WEBSITE). .WEBSITE will be globally commercialized to provide a competitive alternative to existing generic TLDs and to other new TLDs | |||
| Click here for full application details | |||